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Taldia Launches Personalized Podcasting Service

Access to High-Quality Audio of Top-Tier Content (November 14, 2005)

Tens of millions of people every morning scan their daily newspaper for the stories that matter most to them, while discarding entire sections of content they find irrelevant. This is usually followed by an online search of Web sites for specific subjects from the /Financial Times/ for world news, /BusinessWeek/ for an industry perspective, the /Los Angeles Times/ for national and local news, and /Daily Variety/ for insight into the entertainment industry. This needle-in-a-haystack hunt for the headlines can occur anywhere - while sandwiched in a subway car on the way to work or in a five-minute break between meetings. Those days are over.

Taldia, Inc. announced today the launch of a personal podcasting service for consumers who want their news up-to-date and on-the-go. Through content deals signed with /The Associated Press/ and YellowBrix, a news aggregator of thousands of print sources, Taldia produces individually designed audio podcasts from the outlets above, as well as top-tier sources such as the /Washington// Post, Economist, Daily Mail /and major dailies nationwide, combined with the individual preferences of the user.

?Consumers no longer have the time to sit down and sift through the newspaper in search of the content that is relevant to them, said Taldia President Rys Fairbrother. ?Taldia offers the opportunity to customize audio podcasts from our core categories, including news, business, sports and entertainment, for the price of a latte and muffin..

Beyond category customization, consumers further personalize their podcast to meet individual needs by choosing the length of the podcast and its precise configuration (i.e. a 20-minute podcast with a primary focus on international news and a moderate focus on entertainment and sports). Daily downloads are available for a $4.95 monthly subscription. The daily service includes brief audio summaries with an eJournal emailed to users and a ?Summary of Downloads located at, providing full-text clips of the articles. Once preferences are set, content is automatically downloaded each day.

Consumers who log onto can view step-by-step instructions on setting up their personalized podcast and receive a free 14-day trial.

?With Taldia weve been able to combine the worlds leading print news sources, with high-quality audio to create a daily newscast that is unique to each individual, continued Fairbrother. ?The ability to take your news with you on your commute or to the gym, is the end result of the desire to have what you want, when you want it.

The privately-held Altadena, CA-based company has a stable of professional voiceover talent with experience in radio, book narration and on-air announcing for such outlets as CNN News for the recordings.

Podcasting is a method of distributing digital audio files on the Internet for users to listen to online or download to their iPods and MP3 players and listen to at their convenience.

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