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Takedown Entertainment Announces Development of Takedown TV Channel

(February 29, 2012)

LONDON -- (Marketwire) -- 02/29/12 -- Takedown Entertainment Inc. (www.takedownentertainment.com) (OTCBB: TKDN), an authority in the business of mixed martial arts, is pleased to announce that it is developing a specialty TV channel devoted to the sport and lifestyle of MMA.

The Takedown TV Channel will broadcast 24/7 and feature live and taped MMA sporting events, news, one-on-one interviews, fight analysis, skills instruction, and a wide array of MMA-related lifestyle shows. Programming will incorporate the hundreds of hours of archival footage from Takedown's MMA promotion partners, a full schedule of live fights and original shows created both in-house and with outside entertainment suppliers.

Taking the TV channel approach for distribution of its own content vaults Takedown into the same league as the NFL Network, NBA TV and the Tennis Channel. Establishing the Takedown TV Channel opens opportunities for the company to supply major broadcast carriers such as DirecTV, Time Warner, BSkyB and others with a complete MMA network, while continuing to distribute content to individual channels both nationally and internationally.

The Takedown TV Channel will be developed as a linear IPTV channel (Internet Protocol TV) to take advantage of the latest digital technology and will be delivered to game consoles like Xbox and PlayStation, where the MMA fan lives, as well as to connected devices via premium subscription services such as Netflix, Roku, Boxee and Smart TV.


The Takedown TV Channel will deepen advertising and sponsorship participation across all Takedown properties and become a foundational cornerstone of the growing Takedown Network. Similar to the creation of the Classic Sports Network, now ESPN Classic, Takedown will create a tremendous value for shareholders by launching a digital broadcast TV channel focused on the fastest growing sport in the world.

About Takedown Entertainment Inc.
Headquartered in London, UK with offices in Beverly Hills, California, Takedown Entertainment Inc. is a sports entertainment company with subsidiaries in the acquisition, production, distribution and marketing of mixed martial arts (MMA) programming, content and products for North American and International markets.

Safe Harbor Statement under the United States Private Securities Litigation Act of 1995: this release may contain forward-looking statements that are affected by known and unknown risk, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed, implied or anticipated by such forward-looking statements. The Company does not intend to update this information and disclaims any legal liability to the contrary.

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Business & Media Contact
Takedown Entertainment Inc.
UK: +44.20.3318.8590
US: +1.310.955.1070
www.takedownentertainment.com


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