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TagMan Offers New Conversion Loss Calculator to Measure Impact of Page-Load Speed on SalesFree Tool Gives Marketers Clear Understanding of Correlation Between Slow-Loading Pages and Loss of Conversions (March 19, 2012)
NEW YORK, NY -- (Marketwire) -- 03/19/12 -- TagMan (www.tagman.com), the global leader in tag management, announced today a new tool available on its website to measure conversion losses resulting from slow page load speeds. The new Conversion Loss Calculator allows marketers to plug in specific data about their own websites and returns information showing the direct impact of slow-loading pages on the bottom line.
In a study with customer Glasses Direct, a leading UK eyeglasses e-retailer, TagMan demonstrated that when page-load time increased, likely conversion rates dropped by 6.7%, substantiating previous studies conducted by Aberdeen Group(1). Additionally, the calculator showed that page-load time for visitors who abandoned the site without converting was three to four times higher than for those who converted and made a purchase.
TagMan's Conversion Loss Calculator is available immediately from the TagMan website.
TagMan is the global leader in tag management, with the industry's most mature and proven platform for the enterprise. Since launching the first, independent tag management platform in 2007, TagMan has helped over 100 customers solve tagging, site performance through Smart Tag Loading, and attribution-related challenges. With over 250 vendor tags currently implemented, the award-winning TagMan platform provides customers like Travelocity, Virgin Atlantic, Vodafone and others complete agility in managing existing partners and working with new technologies without the burden of costly implementation projects and resources.
(1)Source: Aberdeen Group, The Performance of Web Applications, November 2008
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