Company News: Page (1) of 1 - 03/19/12 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

TagMan Offers New Conversion Loss Calculator to Measure Impact of Page-Load Speed on Sales

Free Tool Gives Marketers Clear Understanding of Correlation Between Slow-Loading Pages and Loss of Conversions (March 19, 2012)

NEW YORK, NY -- (Marketwire) -- 03/19/12 -- TagMan (www.tagman.com), the global leader in tag management, announced today a new tool available on its website to measure conversion losses resulting from slow page load speeds. The new Conversion Loss Calculator allows marketers to plug in specific data about their own websites and returns information showing the direct impact of slow-loading pages on the bottom line.

In a study with customer Glasses Direct, a leading UK eyeglasses e-retailer, TagMan demonstrated that when page-load time increased, likely conversion rates dropped by 6.7%, substantiating previous studies conducted by Aberdeen Group(1). Additionally, the calculator showed that page-load time for visitors who abandoned the site without converting was three to four times higher than for those who converted and made a purchase.

TagMan's Conversion Loss Calculator is available immediately from the TagMan website.

TagMan can be found on Twitter at www.twitter.com/tagman, and also has a LinkedIn page at http://linkd.in/yYGKEV. You can read the company's blog at http://blog.tagman.com/.


About TagMan
TagMan is the global leader in tag management, with the industry's most mature and proven platform for the enterprise. Since launching the first, independent tag management platform in 2007, TagMan has helped over 100 customers solve tagging, site performance through Smart Tag Loading, and attribution-related challenges. With over 250 vendor tags currently implemented, the award-winning TagMan platform provides customers like Travelocity, Virgin Atlantic, Vodafone and others complete agility in managing existing partners and working with new technologies without the burden of costly implementation projects and resources.

(1)Source: Aberdeen Group, The Performance of Web Applications, November 2008

FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
510-733-6228
Email Contact
www.twitter.com/nmhill
www.twitter.com/tagman


Copyright @ Marketwire

Page: 1


Related Keywords: TagMan, Marketwire, , Internet Technology,

HOT THREADS on DMN Forums
Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved