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Tableau Software Continues Global Expansion With Latin America Launch

Company Hires VP in Region, Introduces Product in Spanish and Portuguese (May 22, 2012)

SEATTLE, WA -- (Marketwire) -- 05/22/12 -- Tableau Software, the global leader in rapid-fire business intelligence software, today announced its launch in Latin America. International sales veteran Miguel Nhuch will lead the company's efforts to expand in the region, delivering fast analytics, visualization and business intelligence with Spanish and Portuguese versions of its product.

Tableau will host educational events in Mexico City and Monterrey the week of June 4 and will host online webinars in Spanish and Portuguese the week of June 11. For the most up-to-date schedule and location, visit

"Companies in Latin America are facing the same challenges with traditional business intelligence platforms as the rest of the world," said Christian Chabot, CEO and co-founder of Tableau Software. "We are bringing a disruptive new approach to business analytics to this growing region."

Nhuch joins Tableau with more than 20 years of global sales and business development experience with companies such as Citrusleaf, Nominum, Weblogic and Forté Software.

"The Latin America economy has remained stronger than other regions and has thus continued to grow its business intelligence ecosystem," said Nhuch. "The timing for our expansion into this region could not be more appropriate."

Tableau has a handful of Latin American companies who have been using the English version of the product, achieving impressive results.

  • AXTEL, an information and communication technologies company with operations in 39 cities across Mexico, uses Tableau to easily organize and analyze millions of records of real-time information in minutes. "Tableau has taken our reports, graphs and dashboards to another level," said Noe Garza, Executive Director of Network Operations and Field Services at of AXTEL. "We've improved our customer experience by providing our employees with intuitive, interactive reports. We also use Tableau to analyze our internal workforce and resources, increasing efficiency and improving productivity."

  • Nosotras, an innovative microfinance lender in Northeastern Mexico, has adopted Tableau as the platform with which it informs the company's decision making processes. The rapidly growing financial institution, which is focused exclusively on serving the needs of women in Mexico's large low income population, keeps track of dozens of key performance indicators with the help of Tableau.

    Every area of business -- from personnel hiring to credit collection -- is visible to management in real time. "We are obsessed with responding promptly to customer needs and have a lean central office. Nosotras handles thousands of customer contacts every day and it would be impossible for us to provide the level of service that we do without the help of Tableau," said Oscar Robles, the company's founder and CEO. "What Tableau has allowed us to do is to be more effective in managing by exception."

  • Claro, the largest mobile phone network in the Americas, uses Tableau in Brazil. "Tableau helps us to understand our data scenarios and create intuitive reports for our analysts," said Reginaldo Adão, Marketing Specialist at Claro Brazil. "We believe that Tableau will transform business intelligence in Latin America with its intuitiveness and simplicity."

  • "As the largest job-search website in South America, we collect tremendous volumes of data about people, companies and online behaviors," said Adriano Meirinho, CMO at Catho Online Brazil. "Tableau helps us to make sense of that data so we'll able to improve our user experience and help people find better opportunities in less time."

Tableau's Latin America expansion comes at a time when the company is experiencing massive growth. In 2011, Tableau announced that it doubled global bookings year over year, posting 104 percent bookings growth in the fourth quarter of 2011 and 94 percent growth for the year. This marks Tableau's eighth year of record bookings. Tableau also grew its worldwide customer base by 40 percent in 2011 and now has more than 7,000 organizations using its fast analytics products. Last year, the company opened its London office and announced versions of its products in French and German as well as support for mobile business intelligence on the iPad.

About Tableau
Tableau Software helps people see and understand data. Ranked by Gartner and IDC in 2011 as the world's fastest growing business intelligence company, Tableau helps anyone quickly analyze, visualize and share information. More than 7,000 companies get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at Register now for the 2012 Tableau Customer Conference at

Tableau is a trademark of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.


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Aileen Abella

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