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TVUPack Enables KSBI TV Oklahoma City to Beat Competition With Innovative Live FootageIndependent Station Uses TVUPack to Provide Viewers With Live Local Entertainment (November 02, 2011)
MOUNTAIN VIEW, CA -- (Marketwire) -- 11/02/11 -- TVU Networks, the global leader in portable live electronic news gathering (ENG) broadcasting solutions, announced today that KSBI TV has deployed the award-winning TVUPack in order to provide viewers with innovative live local entertainment. With TVUPack, KSBI TV is able to broadcast live with professional-quality picture from virtually any location.
In late 2010, KSBI -- an independent station based in Oklahoma City, Oklahoma -- adjusted its programming strategy to focus on providing local live entertainment mixed with syndicated programming. According to Jerry Hart, vice president of operations for KSBI, the move to focus on live local entertainment was a strategic move to keep the station viable in a competitive marketplace.
"KSBI is one of the last independent TV stations in the region. Our whole purpose is to be a local station. We don't do news. We want to do local entertainment mixed with syndicated programming. No way you can do this kind of TV without live capabilities and TVUPack is one of the critical elements for making the goals of the station happen," said Hart.
By deploying TVUPack, KSBI was able to identify innovative ways to broadcast local events from high school sports to the Oklahoma State Fair and beyond. KSBI's coverage of local high school football has become one of the station's flagship programs. "TVUPack enables us to broadcast live from six different high schools each night. If you can get a cameraperson to the game, you can get a live feed. It's so simple to set up, nobody has to run cable or configure the pack to broadcast," explained Hart.
TVUPack also enabled KSBI to eliminate considerable expenses that would result from upgrading the station's satellite and microwave ENG infrastructure. According to Hart, KSBI saved more than $200,000 in operational costs by deploying TVUPack. "Sat trucks are traditionally expensive," explained Hart. "In addition to the cost of the equipment, they also require an engineer to run them and a driver with a CDL to drive them. On top of that, you need to buy airtime and you can't miss your broadcast windows. TVUPack has eliminated all of those expenses."
Already in use by hundreds of broadcast organizations around the globe, TVU's award-winning TVUPack gives broadcasters satellite microwave TV truck functionality in a lightweight backpack. TVUPack is powered by TVU's proprietary Inverse StatMux technology, which dynamically segments a live video signal and transmits the segments through multiple independent 3G/4G/WiFi/WiMax connections. TVUPack is simple to use and provides broadcasters with low-latency, HD-quality signal that enables them to broadcast live at any time and from any location.
For more information about TVUPack and other TVU Networks solutions, please visit www.tvupack.com.
About TVU Networks
TVU Networks provides broadcast organizations around the globe with innovative wireless electronic newsgathering (ENG) and Internet broadcasting solutions. Since its founding in 2005, TVU has provided solutions that enable any size broadcaster to overcome the limitations of traditional broadcasting infrastructure, expand distribution to a wider audience and capture and broadcast live video content in a cost effective way. TVU Networks is privately held and is headquartered in Mountain View, Calif. with offices in New York, Boston, Raleigh, North Carolina and Shanghai, China. More information about TVU Networks can be found at www.tvunetworks.com.
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