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TROIKA DESIGN GROUP CREATES NEW IDENTITY FOR ?NFL TOTAL ACCESSGraphic package for flagship show leads total network rebrand (January 08, 2007)
DMN Newswire--2007-1-8--Hollywood, CA (January 8, 2007)?Troika Design Group has created a new identity, including logo and HD animation package, for the NFL Networks flagship sports news program NFL Total Access. This redesign leads the new look for the entire channel, driving a complete rebrand on NFL Network this season.
NFL Network is the year-round television channel fully owned and operated by the National Football League. Since its launch in 2003, the network has grown from 11.5 million homes to nearly 40 million homes. As part of a strong push to create brand awareness, the three-year-old channel sought out Troika Design Group to develop a unique look and feel for the daily show NFL Total Access. The network also wanted to elevate its production values and establish a branding language that would connect with the huge NFL fan base.
?The amazing growth of our network created a need for a stronger brand presence, said Judy Fearing, Senior VP Marketing, NFL Network. ?The rebrand of NFL Total Access was an important part of our overall goal to solidify the networks position as the leader in NFL news and content. Troikas design team understands the psychology of the NFL fan and created a tone and visual language that set the bar high. Viewers are responding in a huge way and Troikas redesign effort has really strengthened the overall presentation of the show.
Said Mark Bohman, Executive Creative Director and Partner, Troika Design Group, ?When we spoke with the NFL Network team we were immediately excited by the opportunity to push the channel to a new level. The concept behind the NFL Total Access package showcases a computerized hub granting access to everything inside the league. Streaming ticker data, team logos and video highlights all meet in this futuristic football world that repositions the NFL Network with a sleek cutting-edge tone.
Troika Design Group also created graphics for various segments and reoccurring features on the show, including Around the League, Path to the Draft, Official Review, Playbook, Sounds of the Game and Team Cam, a web-based video system that can beam live footage from any team headquarters, at any time, to NFL Networks central Los Angeles studio.
The NFL Total Access project was created in 1080i HD on Macintosh systems running Maxon Cinema 4D for 3D animation and Adobe After Effects for compositing.
About NFL Network
NFL Networks lineup of programming this season has included 180 football games, including primetime regular-season NFL games, preseason games, game re-airs of NFL regular-season games, NFL Europa contests, the Insight Bowl, the Texas Bowl, the Senior Bowl and the All-American Classic.
NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the first television network fully dedicated to the NFL and the sport of football. For more information, log onto www.nfl.com/nflnetwork/home
About Troika Design Group
Troika is an award-winning design company known for producing memorable visual brand identities. Based in Hollywood, Troika combines a unique hybrid of skills with a team of more than 25 designers, producers, animators, editors and conceptual thinkers who specialize in network branding, promotional and advertising campaigns, and show packaging. Founded in 2001 by industry leaders Dan Pappalardo, Mark Bohman and Chuck Carey, Troika is one of the premier providers of strategic design and creative production for television. The companys approach to design is clever, thoughtful and focused, delivering standout concepts while remaining faithful to a clients brand ideals. Troika has worked closely with top television and cable networks including The CW, FOX, ESPN, HGTV, E! Entertainment, Animal Planet, Food Network, ABC, UPN, Comedy Central, Fine Living, VH1, TV Guide Channel and Great American Country. For more information, please visit www.troika.tv or call Robert Blatchford at 323.965.1650.
Related Keywords:Troika, NFL total access