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THX Certified DVDs Win at VSDA

Takes technical honors at Home Entertainment Awards (July 28, 2004)

THX Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry, today announced that four THX Certified DVDs received technical honors from the Video Software Dealers Association (VSDA) at their annual Home Entertainment Awards earlier this month. The THX winners were: "The Adventures Of Indiana Jones" from Paramount Home Entertainment; "Alien Quadrilogy" from Twentieth Century Fox Home Entertainment; and "Finding Nemo" and "Pirates Of The Caribbean: The Curse Of The Black Pearl," both from Buena Vista Home Entertainment.

The VSDA winners were determined by a panel of expert judges from the editorial communities of the home entertainment and consumer electronics industries. Each DVD was reviewed for both audio and visual quality, as well as menu features and bonus material. THX Digital Works provided DVD mastering and quality control services for the post-production of four of the VSDA winners. THX Digital Works worked closely with the studios and DVD producers to ensure the integrity of the sound and visuals were maintained throughout the production chain, from DVD mastering through compression and disc check.


"THX was proud to play a role in creating some of the year's best DVD technical presentations," said David Dancyger, general manager of THX Digital Works. "Today's studios realize that consumers are becoming more critical about the sound and visual quality of DVDs. That's why THX Certification continues to be sought by the studios and consumers, and year-after-year THX Certified DVDs are among the industry's top-selling."

Market research has shown that consumers want, and are even willing to pay extra for better DVD sound and picture quality, as well as improvements to the reliability of the discs. The THX Digital Works business was created to address such quality issues. The company leverages its experience in cinema, film post-production and consumer electronics to ensure THX Certified DVDs deliver a superior entertainment experience-from both a presentation and usability perspective. In addition, THX Certified DVDs include THX Optimizer, a calibration tool that lets consumers set their entertainment systems for the best possible home playback.


THX Certified VSDA Winners The THX Certified DVDs were honored in the following technical awards categories:

-- Best Overall Presentation -- Theatrical Release: "The Adventures Of Indiana Jones," Paramount Home Entertainment

-- Best Use Of Menu Features: "Alien Quadrilogy," Twentieth Century Fox Home Entertainment

-- Best Direct Digital Transfer: "Finding Nemo," Buena Vista Home Entertainment

-- Best Video Transfer From A Non-Digital Source: "Pirates Of The Caribbean: The Curse Of The Black Pearl," Buena Vista Home Entertainment


About THX Ltd.
THX Ltd. provides technologies and services for optimizing the production and playback of entertainment content in the professional and consumer markets. The company's certification programs and technologies deliver the ultimate entertainment experience, providing superior playback of movies, music and games, and improving the interoperability of entertainment products and applications. Today, thousands of commercial cinemas, post-production studios, home entertainment products, DVDs and games have been designed and certified by THX. Founded in 1983, THX is headquartered in San Rafael, Calif. Its Digital Works office, offering quality assurance, DVD mastering and post- production services, is based in Burbank. For more information, visit
www.thx.com.


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Related Keywords:THX, VSDA, Home Entertainment Awards, THX Certified DVDs, Video Software Dealers Association, THX Digital Works, DVD mastering, David Dancyger, THX Optimizer,

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