|Page (1) of 1 - 07/05/07||email article||print page|
THANK YOU COME AGAINBurbank, California gets Springfield-ized
The line was not really around the block, but it was around the corner of the 7-11 store, which is unusual for any 7-11... ever! The guy at the door was telling us about the lines that wrapped around the entire block on the day that the promo began. The parking lot only holds about 10 cars, so it was probably a madhouse to find parking - much less trying to jockey for line position.
The entire store has been converted to look like Apu's Kiwk-e-Mart - - or as much as a real store can look like a Groening illustration.
Neither Apu or Sanjay were manning the store, but I met up with a couple of guys from the creative team at TRACYLOCKE who were making sure that their creative genius (the entire kwik-e-mart / movie tie-in) was running smoothly (despite the constant crowd).
Both have been fans since the beginning and coming up with the concept was a great gift to Simpson fans all over the country. Account Director, Sterling Hayman was happy to offer, "It's just been a great project to work on. And it's great to be able to work with 7-11 for this campaign, it's a perfect fit."
The movie starts at the end of July - but I'm sure that you'll find some empty shelves at the 7-11 stores before then. People were leaving with armloads of merchandise. Some stopped in just to see the event, and left carrying bags of doughnuts and hot dogs. I over heard one mother say to her three kids, "This IS lunch". Each kid was outfitted with a hot dog, doughnut, slurpee (squishee) - and mom had a bag of something.
The door man (yes - somebody has to make sure that the store stays withing the occupancy limit) said that new product comes into the stores daily, sometimes multiple times per day - - and it just goes - - at all hours of the day and night. After all, it is a Kwik-e-Mart.
I'm hoping that the visors get put into production and start to come off the line soon! Put me down for one!
Who wouldn't get a kick out of this kind of stuff?
THANK YOU COME AGAIN.
Here is the first round of pictures from the store. More to come....
All of my pictures here are published with Creative Commons license*
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Ko Maruyama is a freelance animator in Los Angeles. In addition to working on film and broadcast animations, Ko teaches at Pasadena's Art Center College of Design - focusing on motion design. When working, writing or testing software allows, you can find him lending a hand in the After Effects board and lurking among the Cinema4D, Visual Effects and Photoshop posts within the DMNForums.
Related Keywords:Events, The Simpsons Movie, 7-11, Kwik-e-Mart
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