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TDK Introduces 8cm Recordable DVD Media With UV-Protection

Expands line of ultra-durable Armor Plated DVD media (August 04, 2004)

TDK, a world leader in digital recording and playback solutions, is expanding its line of Armor Plated DVD media with the introduction of 8cm Armor Plated DVD, innovative recording media that is optimized for consumer and professional 8cm DVD camcorders. TDK 8cm Armor Plated DVD media features next-generation disc technologies and incorporates an exclusive anti-UV protective feature, achieving unprecedented durability and guarding against UV damage. Now DVD camcorder owners can rest assured that their recording media can withstand the demanding conditions that are inevitable when capturing video footage in the field.

Advanced Disc Technologies Plus UV Protection - 8cm Armor Plated DVD TDK's 8cm Armor Plated DVD media is the ideal solution for professional and hobbyist videographers who use DVD-recordable camcorders and want the ultimate protection for irreplaceable video, images and data. They're the most damage-resistant recordable DVD discs available - even more durable than commercial video rental DVD discs.

Because the discs are recorded in real-time and frequently must be handled in less than ideal field environments, the new 8cm DVD recordable camcorder format demands tough, reliable recording media. Elements such as UV rays from direct sunlight further threaten data integrity. However, many of the moments that are captured by camcorders are once-in-a-lifetime and can't be replicated if the disc fails. TDK 8cm Armor Plated media gives professionals and consumers the unshakably dependable media they need to capture and preserve irreplaceable DVD footage.

Like TDK's standard sized 12cm Armor Plated DVD media, the 8cm discs incorporate advanced disc technologies to provide 100x greater scratch resistance than standard DVD media, as measured in rigorous laboratory testing. By adding proprietary ultraviolet protection, TDK's 8cm Armor Plated DVD discs also effectively prevent damage from exposure to ultraviolet rays. Environmental light that would quickly destroy standard discs doesn't easily harm the new Armor Plated DVD media. TDK 8cm Armor Plated DVD media provides three times greater resistance to damaging UV light than any other DVD media available.

The exclusive Armor Plated disc technology guards against the scratches that can occur when discs are transferred between the camcorder, cases and DVD players. In addition, the disc technology provides dirt resistance, making it easier to wipe off fingerprints, contaminants and even accidental food and beverage spills without damaging the disc. The Armor Plated disc technology also has superior anti-static qualities that help rapidly resist dust accumulation. While a conventional DVD releases 50% of an electrostatic charge after 15 hours, TDK Armor Plated discs quickly release 50% of a charge in 50 minutes. Because the TDK Armor Plated disc technology protects the recording layer, it can prevent write/read errors, jitter and even recording and playback dropouts. TDK 8cm Armor Plated DVD is the dependable media that professionals and consumers need to reliably capture and preserve irreplaceable DVD footage.

The expanded 8cm DVD recordable media lineup embodies TDK's ongoing commitment to providing the widest range of DVD+R/+RW and DVD-R/-RW discs for every application. Manufactured to the world's most exacting standards, TDK recordable DVD media is the most reliable and durable in the industry, and offers the highest compatibility with all DVD-ROM drives, DVD players and DVD camcorders.

And thanks to TDK's state-of-the-art, efficient manufacturing processes, TDK 8cm Armor Plated DVD discs carry only a small price premium compared to standard recordable 8cm DVD media.

Rated for recording at up to 2x speed, TDK's new 8cm Armor Plated DVD media with UV protection is currently available in the DVD-R format for an estimated street price of $8.99 each. 8cm Armor Plated DVD-RW media without UV protection is available at an estimated street price of $11.99 each.

About TDK
TDK Corporation (NYSE: TDK) is a leading global electronics company based in Japan. It was established in 1935 to commercialize "ferrite," a key material in electronics and magnetics. The company today is a world leader in digital audio and video recording solutions. Its line of Indi DVD and veloCD burners, MOJO portable audio players, and accessories represents today's most advanced thinking in high-tech lifestyle electronics. In addition, TDK is a world leader in advanced optical recording media with a full line of CD-R, CD-RW, and recordable/rewritable DVD discs, including the exclusive Armor Plated DVD, discs that are up to 100x more scratch resistant than standard DVD media.

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Related Keywords:TDK, Recordable DVD, DVD Media, UV-Protection, Armor Plated, Armor Plated DVD, videographers, camcorders,

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