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TANDBERG To Show TV Over IP Flexibility at Telecom '04Demonstrates MPEG-2, MPEG-4 AVC and Windows Media 9 encoders (October 07, 2004)
At the upcoming USTA Telecom '04 conference, TANDBERG Television will showcase its market leading professional video compression and IP streaming solutions designed for telcos looking to provide video based services to their customers. Through a series of live product demonstrations across MPEG-2, MPEG-4 AVC and Windows Media 9 Series professional encoding platforms, TANDBERG Television will show the technology platforms on which new telco TV business models can be based.
"Telcos interested in launching TV over IP services alongside telephone and high-speed Internet need flexible video delivery systems designed to maximize their available bandwidth and efficiently match the size and scope of their TV service," said Lisa Hobbs, Director of Marketing, TANDBERG Television. "Telcos with limited bandwidth capacity, such as those deploying services over ADSL, may require advanced encoding platforms to successfully send a specific number of channels with high picture quality into the home. Meanwhile, others may require an encoding solution for 10 or fewer channels. TANDBERG Television specializes in offering a broad range of alternatives designed to meet the specific business model requirements of telephone companies large and small."
TANDBERG Television offers a fully operational TV over IP system through its award-winning iTTV delivery platform, based on the company's market leading video headend and IP streaming technology. Telcos deploying video services can chose from TANDBERG Television's broad product range, including industry leading MPEG-2 encoding and advanced encoding platforms based on TANDBERG Television's Intelligent Compression Engine (ICE).
TANDBERG Television will also deliver a powerful demonstration of high definition TV that will display its multi-platform capability to enable operators to deliver high quality, compelling HD entertainment. The rolling delivery demo will consist of 1080i and 720p high definition video encoded alternatively with MPEG-2, MPEG-4 AVC and Windows Media 9 Series. The advanced encoding platforms will demonstrate that broadcast quality HD pictures are possible at dramatically reduced bit-rates.
Among the solutions at its USTA Telecom booth:
* The EN5930 encoding platform for MPEG-4 AVC advanced compression, featuring advanced broadcast features for drastically reduced bit rates.
* The EN5920 encoding platform for Windows Media 9 Series advanced compression, now supporting the platform's Advanced Profile and similarly offering dramatic bit rate reduction.
* The E5710 encoder, offering superior MPEG-2 performance, market-leading picture quality and an upgrade path to MPEG-4 AVC and Windows Media 9 Series advanced compression.
* The TT7116 streamer, featuring an off-the-shelf chipset encoding solution with TANDBERG Television's MPEG-2 intelligence for cost-efficient encoding in smaller MPEG-2 video headends.
* For efficient digital turnaround and ad-insertion, TANDBERG Television will show the Terayon DM 6400 Network CherryPicker.
The Standard Definition ICE platform is a sophisticated video and audio compression platform incorporated in both the E5930 MPEG-4 AVC and E5920 Windows Media 9 Series SD encoders. The flexible ICE platform allows users to switch between advanced encoding platforms with a simple software change. The ICE card can also be inserted into the E5710 MPEG-2 encoder to enable customers to migrate to either Windows Media 9 Series or MPEG-4 AVC as an upgrade to existing equipment. A High Definition TV version of ICE is also available from TANDBERG Television.
About TANDBERG Television
TANDBERG Television (Oslo: TAT) creates products and systems for the delivery of high quality live video and on demand content across cable, DSL, fiber, IP, satellite and terrestrial networks. Recognized as a market leader, the company provides systems integration and global support capabilities through its sales and 24-hour support operations in the Americas, Asia, Australia and Europe. TANDBERG Television's customers include many of the major broadcasters, network operators and content owners around the world.
For more information visit: http://www.tandbergtv.com.
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