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Sysomos Introduces German-Language User Interface for Heartbeat

Real-Time Social Media Monitoring, Analytics and Engagement Available for German Subscribers; Expanded Multilingual Capabilities From Sysomos Platform Coming in 2012 (December 23, 2011)

TORONTO -- (Marketwire) -- 12/23/11 -- Sysomos, a Marketwire company and leading provider of social media monitoring and analytics, recently introduced a German-language version of its Heartbeat user interface, enabling subscribers to effortlessly toggle between English and German for their real-time social media monitoring and engagement initiatives. The introduction of a German-language interface reflects Sysomos' growing client base in Germany and across Western Europe.

The new user interface will also help German-speaking subscribers navigate through Sysomos Heartbeat in their native language, making their user experience more satisfying and allowing them to better interpret and utilize data. Sysomos has plans to release French, Spanish and Portuguese user interfaces for Heartbeat in 2012.

More than 1,000 enterprise and agency customers, including 70 percent of the Dow 30, rely on the Sysomos platform for social media monitoring and analytics to help them better manage and protect the reputation of their brands and products.


Dr. Nick Koudas, Co-founder and President, Sysomos

"Sysomos scans nearly 40 million new documents in 186 languages every day across Twitter, Facebook, YouTube, blogs, message boards and forums, Wikipedia, traditional media, and other sources. Given our growing client base around the world, it is imperative that we accommodate user interfaces in the native languages of our users, and this is why we are introducing UIs in languages other than English."


About Sysomos

Sysomos is redefining social media analytics by giving corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources. Sysomos, a Greek word for "everything together," emerged from an advanced research project started in 2005 at the University of Toronto. Toronto-based Sysomos was incorporated in September 2007 with the launch of MAP. An updated version of MAP was launched in June 2008. Sysomos is a subsidiary of Marketwire, Inc.

About Marketwire

Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 14,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit:

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Tim Lambertus
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