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Syndication Partnerships Expand Zoosk CommunityZoosk Experience Extended to The Onion and Tagged; Former MySpace Executive to Drive New Partnerships (May 04, 2010)
SAN FRANCISCO, CA -- (Marketwire) -- 05/04/10 -- Zoosk, the world's first social dating network with more than 50 million users, today rolled out new syndication partnerships with Tagged and The Onion. Allistair James, who most recently ran the partner program at MySpace, will spearhead the Zoosk syndication strategy as senior partner manager, syndication.
Powering online dating across multiple networks, Zoosk delivers a fun, easy way to interact with singles across a diverse and global community. The syndication model represents an additional revenue stream for the company and its partners, introducing new users from vertical communities to Zoosk.
"We were looking for a dating partner who could support how our active fan base uses social networks," says Michael Greer, VP of product development at The Onion, "and found Zoosk to have the most advanced and integrated tools. We also want to ensure our readers a place in a growing and vibrant dating community, which Zoosk assuredly has."
Today Zoosk welcomes new syndication partners to its portfolio including:
Allistair James, former senior manager product marketing partnerships at MySpace, recently joined Zoosk to head the syndication strategy. With more than 10 years of experience building strategic partnerships with publishers such as Time Inc. and major music labels like Warner Bros. and Sony Music, James' hire underscores Zoosk's commitment to expanding its partner network.
"Our syndication strategy gives partners a way to generate revenue, while attracting new Zooskers from various vertical communities," said Shayan Zadeh, co-founder and co-CEO of Zoosk. "We've engineered Zoosk to easily and seamlessly integrate with other Web properties, and the revenue sharing model is a win-win scenario for everyone involved."
Zoosk is accessible to singles through multiple touch points including Zoosk.com, all the major social networks, mobile devices including the iPhone and the new Zoosk Messenger for real-time chat. Users can add the Zoosk application through Facebook, MySpace, Bebo, Tagged, Hi5 and IMVU, or sign up at Zoosk.com. Zoosk is localized in 20 languages including French, German and Italian.
Zoosk has a freemium business model. Premium memberships are currently available in 52 countries and pricing is localized. Virtual goods and gifts are also available to enrich the digital dating experience.
Zoosk Inc. (www.zoosk.com) is one of the world's largest online dating services, with more than 50 million members in 60 countries. Built on the social web, Zoosk provides an easy, fun and safe online dating experience across major social networks, mobile devices and the desktop. The 'freemium' model invites Zooskers to join for free, while also offering subscriptions and virtual goods. Founded by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners and ATA Ventures.
Kulesa Faul for Zoosk
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