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Syncapse Only Company to Achieve Strong Capability Ranking in Four Out of Five Use Cases for Social Media Management According to Industry Research ReportAltimeter Group Ranks Syncapse Highly in Intense Customer Response, Social Broadcasting, Distributed Brand Presence and Tailored Service & Support Use Cases (January 05, 2012)
NEW YORK, NEW YORK -- (Marketwire) -- 01/05/12 -- Syncapse Corp., the leading enterprise-grade social marketing solution for the world's leading brands, today announced the company received positive and strong rankings in a new report by Altimeter Group. Specifically, the Altimeter report(i) gave Syncapse a strong capability ranking in the following social media management system use cases: Intense customer response, social broadcasting, distributed brand presence, and tailored service & support. Authored by Altimeter analyst Jeremiah Owyang, Syncapse also received an above average capability ranking in the platform campaign marketing use case.
Syncapse provides organizations with the ability to analyze the strengths and weaknesses of their global and multichannel social media programs from a centralized social measurement dashboard. As the first solution designed to bridge the gap between marketing and IT, the SaaS-based Syncapse Platform(TM) provides a secure infrastructure to build applications, publish, manage compliance and measure social marketing performance.
According to Altimeter analyst, Jeremiah Owyang, "Syncapse serves clients with Distributed Brand Presence, while placing a particular emphasis on service and support. It has 45 employees focused exclusively on services who offer delivery, strategy and intelligence, data services, platform services, onboard training and platform customization."
"While large, global brands are deeply entwined with marketing technology, executives are still struggling to find a coordinated way to deliver messages and measure engagement to drive tangible results," said Michael Scissons, president and CEO of Syncapse. "The recent findings and rankings by Altimeter reinforce our customers request of receiving tailored technology solutions designed to better manage and control their social marketing programs across multiple markets, brands and channels through a single, turnkey SaaS platform. Based on our philosophy and go to market strategy, we believe we are the only social media company who truly understands and embraces social CRM for consumer facing brands."
To determine these rankings, Altimeter surveyed 144 enterprise-class operations and conducted qualitative interviews with 60 industry experts to define the Five Use Cases of Social Media Management Systems. In addition, 27 software vendors self-reported their capabilities in an online survey and Altimeter Group scored each vendor to address specific needs within each of the five use cases.
About Syncapse Corp.
Founded in 2007, Syncapse Corp. is a global leader in enterprise social marketing solutions for the world's leading brands. The Syncapse Platform(TM) is a secure, SaaS-based technology infrastructure tailored for large global brands and enterprises. The Syncapse Platform gives brands the ability to manage communication, measure engagement and analyze owned social media across multiple markets, stakeholders and channels, with a single turnkey solution. Syncapse has a team of passionate social media professionals, key partnerships with companies like Facebook, Twitter and Google, and global reach to help those companies that need to better harness their social media and marketing programs. To learn more, visit http://www.syncapse.com.
Manager, Corporate Communications
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Horn Group, on behalf of Syncapse
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