, a service that seamlessly integrates relevant information about products and services -- at times in the form of sponsored content or advertising -- into web content, today announced that the company....." />
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Swoop Dramatically Improves User Engagement and Increases Revenue Opportunities for Leading Food and Lifestyle Publishers

(May 10, 2012)

CAMBRIDGE, MA -- (Marketwire) -- 05/10/12 -- Swoop, a service that seamlessly integrates relevant information about products and services -- at times in the form of sponsored content or advertising -- into web content, today announced that the company is providing its innovative service to leading online food and lifestyle publishers, including: Cooking.com, iFood.tv and a number of food blogs including CinnamonSpiceandEverythingNice.com and Drinkoftheweek.com. Swoop helps publishers increase engagement with users by providing consumers with relevant information -- integrated directly into website content -- which they would normally seek in a secondary search, or may not have even known was available. As a result, publishers enjoy the benefit of keeping users more engaged and on their sites longer.

Swoop is designed to discover billions of decision moments and create serendipitous engagement opportunities where publishers can enhance user experience and advertisers can deeply engage with their target consumers.

"iFood.tv has been a leader in bringing innovative ways to teach beginners and experts alike how to cook. We are now excited to partner with Swoop to bring our users an innovative new way to ensure that they are saving money and to serendipitously discover exciting new offers. Their integration at the ingredient level is an entirely new concept in advertising," said Vikrant Mathur, CEO of iFood.tv.

"By using Swoop, we can provide our visitors with valuable information that they would normally seek in a secondary search, integrated directly into the recipes and articles they are reading," said Jennifer Lee, VP Advertising, Cooking.com. "This helps to keep users engaged and coming back for more."


"Being able to enhance and customize the user experience on a website is our number one priority," said Ron Elwell, CEO of Swoop. "Swoop takes pride in being able to provide relevant information to consumers that they normally would have to search for, without ever having to leave the site. Improving the user experience is something that many publishers strive for, and we look forward to working with publishers to achieve this goal."

Swoop recently launched their Local Offers service, which presents hyper-local content that matches a consumer's interest, or intent, as it relates to food with corresponding offers and coupons at the local market where they shop. Swoop's ability to identify a consumer's intent and interest provides advertisers the opportunity to create meaningful engagement by inviting the consumer in for a relevant and timely discussion.

About Swoop
Swoop is a service that seamlessly integrates relevant information about products and services -- at times in the form of sponsored content or advertising -- into the content that consumers are engaged with online. Swoop is able to discover a consumer's intent and interest based on a deep understanding of the content they are engaged with, providing advertisers with the opportunity to have deep and meaningful engagement with consumers. Founded by a team with deep experience in web publishing, advertising technology and consumer marketing, Swoop is located in Cambridge, Massachusetts. Swoop is venture backed by US Venture Partners and Valhalla Partners. For more information, please visit www.swoop.com. Follow us on Facebook and Twitter.

Media Contact:
Zinnia Gill
Horn Group for Swoop
O: (646) 202-9760
E: zinnia.gill@horngroup.com


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Related Keywords: Swoop, publishers, engagement, consumers, Marketwire, , Lifestyle, Internet Technology,

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