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Swipely Brings Cash Rewards to Boston With 150 Retail Members

When Daily Deals Won't Do: Merchants and Consumers Get a Personalized, Engaging Approach to Local Shopping (December 15, 2011)

PROVIDENCE, RI -- (Marketwire) -- 12/15/11 -- Starting today, Swipely, the free loyalty and rewards program for Main Street, is expanding to the Boston area to help more than 150 area retailers turn credit card transactions into interactions. Swipely gives these new merchant members a hassle-free way to understand, retain and engage customers with loyalty rewards and personalized offers without coupons or keychain cards. The system works with the credit and debit cards more than 90 percent of consumers already carry, and with existing point of sale systems most retailers already use.

After an easy, secure registration process at, consumers can shop at any participating Swipely member merchant. Simply pay with any enrolled credit or debit card to earn automatic cash-back rewards with every purchase. For example, a consumer may earn $10 cash back on her first purchase to a local restaurant, plus points for every dollar spent at that restaurant good towards a $20 reward after she accrues 200 points. She may also receive special "surprise" rewards for being a loyal customer. There are no loyalty cards to carry, apps to install or coupons to cut.

"Now more than ever, small businesses need our support. Swipely provides local merchants marketing tools to strengthen relationships with customers to grow repeat business. Historically these sophisticated tools were in the exclusive realm of big box brands," said Angus Davis, CEO of Swipely. "We are reimagining the credit card network from a commodity payments platform into a valuable marketing tool for Main Street, and we're just getting started."

A pioneer in direct marketing, Swipely increases revenue for merchant members through analytics, loyalty rewards and personalized offers. The system uses transactional "big data" to help members grow two key metrics: repeat purchase frequency and average purchase size. Unlike "daily deal" sites that focus only on acquiring new customers, Swipely helps Main Street businesses profitably grow the 70 to 80 percent of their business that comes from repeat customers.

"In addition, we are pleased to announce new direct marketing features that give our merchant members more value, and an easier one-step card registration that makes it easier for consumers," adds Davis.

Swipely's new one-step registration lets consumers get started by registering a Visa, MasterCard, American Express or Discover card number. Once registered, Swipely transforms the ordinary card into a rewards card, which can be used at hundreds of participating merchants in Swipely's growing network of retail members. The new, easier registration for consumers is a result of Swipely's expanded partnerships with payment processing networks, and works for cards issued by any US bank.

Swipely is the easiest way to earn rewards when you "buy local" in support of Main Street businesses. With the expansion to Boston, Swipely's network of merchant members now covers most of New England, with national expansion to more cities expected throughout 2012.

Merchants can apply for membership at Consumers can sign up to earn rewards at

About Swipely:
Swipely streamlines and simplifies the rewards program for local merchants and consumers. Swipely offers merchants membership in a network that transforms commodity payment transactions into valuable direct marketing interactions. Users need only sign up once to experience rewards that are relevant and ongoing. Founded in 2009 by Angus Davis, the Providence, RI based company includes veterans of Tellme, CVS, Microsoft, Netscape, and Paypal, and is backed by leading Silicon Valley investors including Index Ventures, Greylock Partners, and First Round Capital.

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Andrea Heuer
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