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Sway Studio Names Shira Boardman Executive Producer

Will oversee new expansion effort (July 08, 2004)

Shira Boardman has joined computer animation and visual effects specialist Sway Studio as executive producer. Boardman, who has broad experience in the commercial industry, most recently as executive producer of the production company Japanese Monster, will oversee day-to-day operations and head national sales and marketing. She is also working with Sway’s founder and creative director Mark Glaser to grow the company.

“Shira joins us at a moment when we are very busy,” said Glaser. “We plan to take full advantage of her expertise so that we may continue to expand while maintaining the quality and uniqueness that has fueled our growth.”

After having spent much of her career in live action production, Boardman said she is energized by the challenge of working in post production with a studio that is attracting top quality advertising assignments. “It is very exciting to join a company that is helping to shape the future of advertising,” Boardman said. “Mark’s team not only has superb artistic skills, they are continually developing new techniques for producing amazing visuals.”

In addition to her work as executive producer, Boardman will initially act as line producer for projects in-house. Those currently include commercials for Mattel (Ogilvy & Mather) and Polident (Grey Advertising, New York). Sway has just finished a project for Nationwide Insurance (via A52 and Temerlin McClain) that was directed by Frank Todaro. Additionally, the company recently earned an AICP Award for Animation for its work on the Honda Element spot Purpose (via A52 and Rubin Postaer & Associates), which featured a car built out of children’s building blocks. The spot was also a finalist for a Clio Award. Sway also worked on the Reebok spot Outperform (The Arnell Group) that won an AICP Award for Cinematography for DP Zubin Mistry.

Boardman joined Japanese Monster in 1999 when it was founded by former Chiat/Day art director Craig Tanimoto. She helped Tanimoto to launch his career as a commercial director and executive produced commercials for such clients as Gateway, DirecTV and Mercedes Benz. Previously, she worked as a freelance producer for such directors as Blair Hayes, Bob Giraldi, Jim Edwards, Irv Blitz and Baker Smith. Her credits also include the Inside Out segment of director Jason Gould’s Boy’s Life series and a 40-minute documentary for the AIDS Healthcare Foundation that aired on network television.

About Sway Studio
Sway has established a niche for itself in photo-real computer animation. Additionally, Sway offers expertise in character animation, pre-visualization, compositing and on-set supervision.

Sway Studio is located at 1100 Glendon Avenue, 17th floor, Los Angeles, CA 90024. For more information, call (310) 689-7237 or visit

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Related Keywords:Sway Studio, Shira Boardman, computer animation, visual effects, Japanese Monster, Mark Glaser,

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