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Super Bowl Champion Saints' Reggie Bush to Answer Questions From Fans Online at ChaCha.me(April 12, 2010)
INDIANAPOLIS, IN -- (Marketwire) -- 04/12/10 -- ChaCha today announced that Reggie Bush of the Super Bowl Champion New Orleans Saints has joined ChaCha.me, ChaCha's recently launched and explosively growing social Q&A service. Every day this week, Reggie will be answering questions on his own featured page at ChaCha.me where fans can ask questions, anonymously, if they choose.
The concept of ChaCha.me is simple: Anyone can ask a question of anyone who sets up a profile including celebrities, individuals, and businesses. The owner of the page can then decide whether to answer the question which will then be seen by all in an interview format as intriguing for individuals as it is for well-known celebrities. In the first weeks since launch, thousands of questions have been asked and answered on the site, including many for Grammy Award winner David Guetta, who was featured on the cover of Billboard magazine while he was answering questions from fans via ChaCha.me.
ChaCha has already significantly improved ChaCha.me since it launched just a few weeks ago:
New personalization of pages: Participants can now select from a list of predefined themes, as well as customize the background image of their ChaCha.me pages.
ChaCha.me has been optimized for mobile WAP pages so that users can now select "go to mobile" and their pages will be specially formatted for mobile devices, including the iPhone and Android. Further, notifications of questions on users' pages can be sent to their email and/or to their phone via text.
In addition to Facebook and Twitter integration, ChaCha.me participants can now tightly couple their ChaCha.me page to their personal blog, providing real-time updates with their ChaCha.me questions and answers as they ask or answer them.
"One of the fundamentally appealing qualities of social sites like Twitter and Facebook is the notion that people care about what celebrities and friends are doing and sharing. ChaCha.me provides this forum for users, but also takes it to the next level with intimate, and sometimes anonymous, Q&A interaction," says Scott Jones, CEO of ChaCha. "These ChaCha.me answers will also flow into ChaCha's broad database so that those who are asking for answers from ChaCha will receive, in effect, certified answers directly from celebrities, individuals, and businesses."
ChaCha.me further extends ChaCha's ask-a-friend Facebook app, launched in February. ChaCha answers are now accessible via Facebook, Twitter, Texting 242-242, the ChaCha.com website, calling 800-2-ChaCha, and ChaCha's iPhone and Droid apps.
ChaCha (www.chacha.com) has emerged as the #1 way for marketers to engage teens and young adults. Through its unique "smart friend" platform, ChaCha has answered over 500 million questions since launch from approximately 15 million unique users per month via SMS text (242-242), online (http://www.chacha.com), Twitter (@chacha), Facebook app, iPhone app, and voice (1-800-2-ChaCha). Working with major brands such as Paramount, AT&T, Palm, Johnson&Johnson, Coca-Cola, McDonald's, and presidential political campaigns, ChaCha.com is one of the fastest growing mobile and online publishers according to Nielsen and Quantcast.
ChaCha was founded by proven innovator and entrepreneur Scott Jones and is funded by Bezos Expeditions; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.
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