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SunnComm Announces DVCD - New Hybrid DVD/CD Technology

Allows DVD authors to include CD music and other digital content within DVD projects or titles (September 07, 2005)

SunnComm International, creator of MediaMax enhancement and content protection technology, is pleased to introduce an innovative new patent-pending technology dubbed ?DVCD that builds upon several current features within SunnComms MediaMax product.

?The widespread use of MediaMax on commercial music CDs from the worlds top-selling artists is a testament to the acceptance of our technology by the entertainment industry as well as CD buyers, declared Peter Jacobs, president of SunnComm. ?Building on that leadership position, SunnComm has developed a pioneering new format called DVCD (DVD+CD).

This extraordinary new commercial home entertainment product and technological breakthrough will give the record labels and their artists, movie and TV studios, concert producers, music video directors and home entertainment distributors added opportunities when vying for the consumers entertainment dollar. DVCD, developed by SunnComm International, is currently undergoing testing and will allow DVD authors to include full-fidelity CD music and other related video and graphic digital content within their DVD projects or titles without requiring the more expensive alternatives such as DualDisc, DVDPlus technology or the need to include an additional physical CD in the package along with the DVD.

Jacobs continued, ?DVCD allows buyers to listen to CD content included within the DVD just as if they had an actual CD inserted into their computer. The product includes SunnComms SecureBurn which allows users to legally burn a protected and enhanced music CD on their PC or Mac directly from a menu included on their DVD. Consumers can also choose to transfer the CD content to compliant portable digital devices.

This breakthrough format further demonstrates SunnComms creativity and ability to successfully address the needs of the home entertainment industry as well as those growing demands and increased expectations of the consumer. The potential for this product is tremendous. Retail DVD sales were $15.5 billion in 2004 according to Adams Media Research and by next year, it is estimated that the studios will derive more revenue from DVD sales than they will from all other sources: theatrical, rentals, and other.

The CD content stored using the DVCD format can include movie soundtracks and other bonus music, video or audio content. Because this information is stored on the DVD as an encrypted binary collection of data, it is extremely secure.

SunnComm and MediaMax Technology, the companys exclusive marketing and sales agent, are working diligently with several of the largest record labels and major movie studios home entertainment units in the world to help them create a greater demand for physical retail home entertainment products without increasing the costs to do so. SunnComm is helping home entertainment companies arrive at a balance between protecting the rights of the artists, music producers and record labels while providing CD buyers with an expanded multimedia experience. The DVCD product is SunnComms next logical step the content protection and feature expansion of other popular digital optical formats such as DVD in its current and future formats.

About SunnComm
In just five years, SunnComm International Inc. (OTC: SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum and Double-Platinum selling Albums including Dave Matthews Platinum-selling, ?Stand Up and most recently, Foo Fighters, ?In Your Honor and The Backstreet Boys, ?Never Gone. Other popular releases that include MediaMax are Anthony Hamiltons Platinum CD, ?Comin From Where Im From, J-Kwons Gold ?Hood Hop, and Velvet Revolvers ?Contraband which reached the #1 spot on Billboard's Top 200 Album Chart and achieved Double-Platinum status by selling more than 2 million units. Additionally, SunnComms MediaMax technology has appeared on many other best-selling albums, totaling over 100 commercially released CD titles across more than 30 record labels. MediaMax Technology Corp. and SunnComm earn royalties for every disc manufactured that includes its proprietary copy management and enhancement software.

MediaMax is mastered directly on the audio CD and is accessible using a personal computer. SunnComm was the first company to commercially release a content-protected audio CD in the United States and co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit ( Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComms MusicMail functionality.

For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at (, or call the Company directly at (602) 267-7500.

About MediaMax Technology
MediaMax Technology Corporation (OTCBB: MMXT), formerly QuietTiger, Inc. (OTCBB: QTIG) with its international reach, implements the delivery of digital content security products for the music and entertainment industry. With established long-term industry contacts throughout the world, the company understands the challenges surrounding digital content management and protection. The MediaMax Technology team of professionals has spent more than 50 years in the music and movie industry. MediaMax Technology ( is the exclusive sales and marketing arm for SunnComms MediaMax suite of products.

For additional information about the company, its vision, philosophy, partners, and customers, please visit the Companys Web site at


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Related Keywords:SunnComm, DVCD, DVD authors, CD music, MediaMax, content protection, SecureBurn,

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