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Sulake, Finnish Developer of World's Largest Online Community for Teens, Expands Mobile Strategy for Habbo

Strategy of Moving Audiences Across Platforms Is Accelerated by Launch of Niko for iOS, and Lost Monkey for Android(TM) (January 12, 2012)

HELSINKI, FINLAND -- (Marketwire) -- 01/12/12 -- Sulake, the parent company of Habbo Hotel (, the world's largest social game and online community for teenagers at 10 million monthly unique users, today announced the release of gaming app Niko for iOS devices. The game will debut in the Apple App Store® on January 19th. Sulake also announced that Lost Monkey, its first mobile app on the iOS platform, is now available on the Android platform and can be downloaded for free.

Both games support Sulake's mobile strategy: to move audiences across multiple platforms. Designed to appeal to a broad iOS customer base, both Lost Monkey and Niko also include direct tie-ins to Habbo Hotel, which gives Habbo members extra benefits and value, while bringing them back to the online community to share their experiences.

"2012 will be all about moving audiences across platforms. With Lost Monkey for iOS we demonstrated that Habbo users very much liked the idea of receiving rewards within the mobile app and bringing them back to the online community. These new launches, Niko for iOS and Lost Monkey for Android, expand our efforts to move audiences in this way," said Paul LaFontaine, CEO of Sulake.

Sulake first tested a Habbo tie-in with Lost Monkey, which was released in September 2011. Users who finished the game received a special reward for their Habbo Hotel account. A similar, but more complex tie-in has been implemented inside Niko.

Niko will be available January 19th for Apple® iPhone® (3GS, 4 and 4S), iPad®, iPad® 2 and on iPod touch®. Niko is a freemium game that is free to download and play for the first six levels. The full game with three versatile worlds and 28 total levels can be unlocked for $1.99 (USD).

About Niko the game:
Niko is an exciting adventure game app, combining genius sling shot action and amazing platform level designs. Niko is a rare and inspiring creature, who needs to race through different levels, keep his eyes on traps and collect achievements on the way to rescuing all his friends captured in a place called Otherworld. Niko is a freemium game that is free to download and play for the first six levels, after which it costs $1.99 (USD) to unlock the full game. Niko will be available January 19th for Apple iPhone (3GS, 4 and 4S), iPad, iPad 2 and on iPod Touch.

About Habbo Hotel and Sulake
Habbo Hotel is the world's largest social game and community for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore wide variety of spaces and millions of rooms created by other users in the community, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently Habbo Hotel has customers in over 150 countries and the service is available in 11 language versions. To date, over 243 million characters have been created and 10 million unique users worldwide visit Habbo Hotel each month, spending a total of 45 million hours in the service.

Habbo Hotel is operated by Finnish company Sulake. With offices in 12 countries and headquarters in Helsinki, Finland, the company currently employs some 230 employees worldwide.

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Niko promo image

US Contact information:
Jonathan Poretz
Double Forte

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