Company News: Page (1) of 1 - 07/18/01 Email this story to a friend. email article Print this page (Article printing at page facebook

Sugar Ray Music Video, Bayer Mighty Midol Ad Showcase Animation Developed With Toon Boom Studio

(July 18, 2001)
Two major icons have struck out in a new direction on the Web, using 2D animation to reach their customers and to wrap their messages in an entertaining, universal art form.

Toon Boom Studio enabled two Web development companies - itoons and Funny Garbage - to produce compelling Web animations at a reasonable cost, and most important, break through the clutter to their customers. Bayer hired itoons to develop a Web series for one of their most recognized consumer products: Midol menstruation medication. Starring three heroines (the Mighty Midols), the plot focuses on a battle against the evil forces of "Monsteruation." The cartoon teaches consumers about symptoms associated with menstruation. The trio can be found at

Funny Garbage developed an animated music video for rock band Sugar Ray to introduce their new album and single, "When It's Over." The song debuted on's Web Premiere Toons program, which highlights animation for the Web. Funny Garbage used Toon Boom Studio as part of the process to develop the video and promote Sugar Ray. The video can be seen at

For additional information, visit itoons on the Web at

Funny Garbage is on the Web at

For more information, visit

Page: 1

Related Keywords:

Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved