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Subway rides via cell phones-still a ways away

  By TechUniverse
Imagine waving your cell phone and being admitted through the turnstile of a subway station, or ordering and paying for a gift without once having to open your wallet or enter a credit-card number. Yes, you can -- just not so much in the United States. Mobile commerce has been touted as a major growth prospect for years, but the industry still faces several big hurdles before it takes off in the United States, executives and analysts say.

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