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Study: Digital Camera Sales Up in 2002

Average price of cameras and camcorders drops By Dave Nagel
Is it yet another sign that the creative content market might be making a comeback? NPDTechworld, a research firm specializing in consumer electronics and information technology market information, released a report saying that digital camera sales were actually up in the first quarter of this year. This study joins a few others released recently that point to an economic recovery for creative technologies.

According to the report, combined unit sales of both digital cameras and digital camcorders experienced a 24.5 percent increase during the first three months of 2002 when compared with the first three months of 2001. For the first three months of 2002, 1.229 million digital cameras were sold, compared with 958,000 during the same period in 2001 and 578,000 in 2000. For the same period, digital camcorders sold 215,000 units in 2002, 202,000 units in 2001 and 129,000 units in 2000.

"Digital cameras and digital camcorders are selling because they represent high quality in an easy-to-use product," said Tom Edwards, senior analyst, NPDTechworld. "Sales are up because the price points have come down considerably and many consumers are finding the technology too hard to pass up. Ten million digital cameras and camcorders will be sold this year, a 20 percent increase over the prior year."

Average selling price for digital camcorders decreased from $803 in March 2001 to $710 in March of 2002. Average selling price for digital cameras decreased from $425 in March 2001 to $385 in March of 2002.

According to the study, sales of media are also "skyrocketing." In the first quarter of 2002 NPDTechworld tracked the sales of almost 1.5 million memory cards, an increase of more than 150 percent over the first quarter in 2001.

For more information on the study, visit

Contact the author: Dave Nagel is the producer of Creative Mac and Digital Media Designer; host of several World Wide User Groups, including Synthetik Studio Artist, Adobe Photoshop, Adobe InDesign, Adobe LiveMotion, Creative Mac and Digital Media Designer; and executive producer of the Digital Media Net family of publications. You can reach him at

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