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Study finds iPhone owners want to switch to Verizon
Close to half of Apple Inc iPhone users in the United States would be "very interested" in dumping AT&T Inc for Verizon Wireless as a service provider, according to a study from professionals service firm Deloitte.
"If another carrier were to pick up the iPhone, you would probably see a number of defections," said Ed Moran, director of insights and product innovation at Deloitte.
AT&T'S Chief Executive Randall Stephenson played down the potential impact of the loss of iPhone exclusivity at a Goldman Sachs conference on Tuesday.
Stephenson said about 80 percent of AT&T's iPhone users were either in family plans making it difficult to cancel service or had received their phone through their business.
"Those customers don't tend to churn," Stephenson said. AT&T shares ended Tuesday's trade at $26.61, up 7 cents.
The Deloitte study also found that 55 percent of respondents said they are not very interested in purchasing the Apple's iPad digital tablet.
Source:Digital Media Online.
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