Axel Bruns as termed the PROD-USER; the driver of consumer-driven content, has quickly one of those concept-statements bandied about with casual nonchalance but which most often escapes a real and tangible understanding.

The observation of the effects of evolving technology on 'how' we do things is only one part of the equation and too often this is where our critical thinking stops. What is much more profound than the means is the impetus to engage the means.

What prompts the engagement with producing?
What is the mindset of those that produce?
How do our expectations and values change as a result of the producing?
And how do we teach those who make no distinction between 'produce' and 'producing'?

The real power and strength of the Prod-User generation is Not that everyone can be a creative producer but, rather, that there is the broad, popular, social and cultural perception that they CAN produce... The perception of possibility and accessibility to production is exponentially greater in social value than the specific worth of the content that is produced.

A community, a society, a country who's preset default is can rather than a factory setting of cant is exponentially an empowered and dynamic one regardless of the 'quality' of that which is created, be it great or mediocre." />
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Students As Producers

  By digitalbasin
This weekend I'll be at the Soundhouse Association national conference and i was asked to speak on the topic of Students as Producers.  More than just another spin at the quickly establishing notion of consumer co-creation, the idea of what it means to teach students of the Digital Native holds particular interest and pertinent questions. heres soem of thoughts I'll be kicking around....

The concept of the 'pro-active public', what Axel Bruns as termed the PROD-USER; the driver of consumer-driven content, has quickly one of those concept-statements bandied about with casual nonchalance but which most often escapes a real and tangible understanding.

The observation of the effects of evolving technology on 'how' we do things is only one part of the equation and too often this is where our critical thinking stops. What is much more profound than the means is the impetus to engage the means.

What prompts the engagement with producing?
What is the mindset of those that produce?
How do our expectations and values change as a result of the producing?
And how do we teach those who make no distinction between 'produce' and 'producing'?

The real power and strength of the Prod-User generation is Not that everyone can be a creative producer but, rather, that there is the broad, popular, social and cultural perception that they CAN produce... The perception of possibility and accessibility to production is exponentially greater in social value than the specific worth of the content that is produced.

A community, a society, a country who's preset default is can rather than a factory setting of cant is exponentially an empowered and dynamic one regardless of the 'quality' of that which is created, be it great or mediocre.

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