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Strategy and Simulation PC Games: The Newest Corporate Holiday Gift?

Fortune Small Business Trades Fruitcakes and Holiday Hams For the 'Relevance' of Monopoly Tycoon Empire-Building Game (December 03, 2001)
In the world of corporate holiday gifts, you are what you give.

So it's no surprise that companies are trading in the age-old favorite fruit basket and holiday ham for a gift that speaks to the company and the clients on its holiday shopping list.

Ellie Duque, Los Angeles advertising manager at Fortune Small Business, chose to send the Monopoly Tycoon CD-ROM game, a business-empire-building game for PCs from Infogrames, to the publication's 100 top clients.

"The publication is all about the entrepreneurial spirit -- so an interactive game that celebrates the risks and rewards of empire-building seemed like the perfect fit for our corporate holiday gifts," Duque, said. "The game gives players the chance to sharpen their negotiation and deal-making skills in an addictively fun and competitive environment -- something a fruitcake just can't do."

The interactive, next generation of the classic board game, the Monopoly Tycoon CD-ROM game debuted in October as the world's first competitive simulation PC game. Going far beyond Baltic Avenue and Boardwalk, players now compete for control of entire industries and city districts to build thriving business empires. Instead of rolling dice and moving tokens, would-be tycoons live the game-playing experience by building up to 44 different establishments, outbidding competitors at property auctions, masterminding advertising campaigns and checking up on their businesses any time of the day or night while the city progresses from the 1930s to the new millennium.

"Of course, if players get into financial trouble during the course of the game, they can always refer to the magazine for the latest business advice," commented Duque.

A special feature of the Monopoly Tycoon game allows up to six players to play online simultaneously via a local-area network (LAN) or the Internet at

Developed by Deep Red Games LTD, the Monopoly Tycoon CD-ROM game has an ESRB rating of 'E' for Everyone and is currently available at most major retail outlets for an approximate retail price of $39.99. System requirements include a Windows 95/98/Me operating system, a Pentium(R) II 266 MHz or higher and an 8MB Windows 95/98/Me-Compatible video card.

For additional information visit .

New York-based Infogrames, Inc. is the second largest third-party publisher of interactive entertainment software in the U.S. The Company develops video games for all consoles (Sony, Nintendo and Microsoft), PCs, and Macintosh systems. Infogrames' catalogue of more than 1,000 titles includes award-winning franchises such as Alone In The Dark, Civilization, Deer Hunter, Driver, Roller Coaster Tycoon, Test Drive, and Unreal, and key licenses including Survivor, Warner Bros. Looney Tunes, Nickelodeon's Blue's Clues, Dragon Ball Z, Mission Impossible, Harley-Davidson, Major League Baseball, and the National Football League, among many others. The Company's Humongous Entertainment and MacSoft labels are leaders in children's entertainment software and Macintosh entertainment software, respectively.

Infogrames, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA, a global publisher and distributor of video games for all platforms, as well as interactive digital television, mobile smart devices (WAP, HDML) and in-flight entertainment systems. In 2001, IESA acquired Infogrames Interactive, Inc. (formerly Hasbro Interactive), including its line of software based on well-known licenses such as Monopoly, Jeopardy, Tonka, and Atari, which are published in the U.S. by Infogrames, Inc. For more information, visit the Company's Web site at .

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