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Steve McCale Joins Digidesign

Becomes new Product Specialist For VENUE (January 18, 2005)

Digidesign welcomes Steve McCale as a product specialist for the Digidesign VENUE live sound product line. Reporting to Ken DeLoria, Digidesign worldwide director of live sound sales, McCale is responsible for helping touring engineers realize the power of VENUE and providing hands-on assistance to new customers. In addition, he is developing new products and training materials.

A twenty-year touring veteran, McCale has mixed both front of house and monitors for acts such as U2, Chris Isaak, The Steve Miller Band, the London Symphony Orchestra, and others. His familiarity with all aspects of touring stems from his fifteen years with Clair Brothers Audio. McCales most recent project was Shania Twain's ?Up world tour where, as sound designer, he designed and programmed the most sophisticated audio system ever assembled for a live music tour, incorporating both live sound technology and Digidesign Pro Tools.

?Steve McCale is a perfect fit for our product specialist position, states DeLoria. ?His combined experience of using Pro Tools and live sound technology, along with his extensive experience working for top acts, makes him uniquely qualified for the job. He is very well respected in the industry and his contributions will help ensure the success of Digidesigns entry into live sound.

?Digidesign VENUE will drastically change the way live sound engineers work, states McCale. ?Digidesigns Pro Tools audio workstations had a profound impact on the recording industry, forever changing the way professionals produce audio. I believe that VENUE will revolutionize the live sound industry in much the same way. Im hanging up my bus keys to join Digidesign because I want to be a part of what I believe to be the future of live sound.

McCale is based in Kansas City, Missouri, and will be at the NAMM convention in Anaheim, California, from January 20-23, 2005, in Digidesigns booth (#6606). Make sure to come by the booth and say hello.

For more information, visit Digidesigns website at

Digidesign VENUE is an innovative, state-of-the-art live sound reinforcement mixing and processing environment offering the quality and functionality of high-end live sound mixing systems at a far more affordable price. Purpose-built from the ground up, VENUE delivers studio-grade sound quality, maximum reliability, and unprecedented flexibility.

About Digidesign
Digidesign, a division of Avid Technology, Inc., is the worlds leading manufacturer of digital audio production systems, and the winner of the 2001 Technical Grammy Award and 2003 Academy AwardŽ of Merit (OscarŽ statuette) for the design, development and implementation of the Pro Tools digital audio workstation. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in over forty countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships. M-Audio, a leading provider of digital audio and MIDI solutions for electronic musicians and audio professionals, is a business unit of Digidesign.

For more information, visit


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Related Keywords:Steve McCale, Digidesign, VENUE, live sound, Ken DeLoria, touring engineers, sound designer, Pro Tools, audio workstations, recording, NAMM, sound reinforcement, mixing, Avid Technology,


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