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Stephen Arnold Music Offers ?Sonic Branding

News System includes the new ?Extreme? and ?U-Phonix? music packages (July 13, 2004)

Stephen Arnold Music, widely regarded as the leading provider of original and syndicated music to the broadcasting industry, with its musical compositions heard daily in over 100-million American homes on 280 television stations and numerous broadcast and cable TV networks, has announced the offering to its clients of the companys new ?Sonic Branding News System. The System includes the new ?Extreme and ?U-Phonix music packages. The announcement was made today by company founder/composer Stephen Arnold.

Stephen Arnold Musics ?Sonic Branding division specializes in the creation of memorable ?musical touches that become a station or networks unmistakable audio signature. The company brings those audio signatures to life through its Creative Partnership Program, a multi-step collaborative process between a TV station or network and Stephen Arnold Music. This process creates a distinctive sonic branding package, a clear music strategy, and a seamless blend of music and video best suited for viewers.

Mr. Arnold says, ?No one sings your graphics, no one whistles your animation, and no one hums your announcer. But they do hear your music, day after day, night after night. That is why news music must be distinctive and instantly memorable?a soundscape that is your newscasts signature. That is what we offer our clients as ?Sonic Branding.

Stephen Arnold Musics Sonic Branding News System is comprised of 19 varied music packages, entitled CounterPoint, Convergence, Elevation, Finale, Fusion, Metropolis, Horizon, News Edge, News Matrix, One World, Overture:, Pinnacle, Signature, Stravinsky, Third Coast, Wall-to-Wall News, and WWL News.

The companys two NEW packages are entitled Extreme and U-Phonix. Extreme offers 14 musical themes in an explosive and exhilarating package that provides high-octane music creating the perfect soundscape for todays news. The packages energy, drive and immediacy are selling points.

U-Phonix also provides 14 themes, and is described as offering ?urgent, visceral rhythms, edgy guitars, and propulsive drums. The package is a driving combination of inquisitive textures and confident, reassuring melodies that are perfect for the 24/7 team that pulls no punches and delivers the news.

About Stephen Arnold Music
Founded in l993, Stephen Arnold Music, based near Dallas, is a full-service music production company servicing television networks, TV stations, film houses, and advertising agencies, worldwide. The company regularly contributes original music to 280 television stations in the U.S., and its music is heard in over 100-million American homes daily. Stephen Arnold Music specializes in original music composition and production: providing music for network campaigns, news packages, promotional, sports, and entertainment packages, scoring for film and video, and producing original music for multimedia and interactive applications.
The companys website is:

Stephen Arnold is a recent Emmy Award winner for his work on behalf of Comcast Cable, as well as the recent winner of a 2004 ?Gold Promax Award and two "Silver" Promax Awards for his musical contributions on behalf of various clients. Stephen Arnold Music is also the previous winner of dozens of major industry awards, including many Promax/BDA Gold Medallions, and multiple Emmy, Addy, and Texas Broadcast Association Gold Awards, as well as an IABC Bronze Quill and numerous local advertising association honors

Historically, the companys clients have included ABC News, CBS, CNN, CNN Headline News, National Geographic Channel, FOX, HBO, Time-Warner, TNN, ESPN, the WB Network, Sinclair, and Media General Broadcasting, as well as such major advertisers as McDonalds, Honda, Pizza Hut, Hershey, and Kodak, among many others.


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Related Keywords:Stephen Arnold Music, Sonic Branding, U-Phonix, Stephen Arnold, Creative Partnership Program, soundscape,

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