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Stephen Arnold Music announces completion of two international music projectsUnique Audio Signatures Developed for Kuwait’s Al Watan and Trinidad’s C Television (December 18, 2007)
“These projects, which involved inherent language and location barriers, were both challenging and rewarding,” said Stephen Arnold. “Because we really had to experience each culture hands on in order to stay true to the pulse of the sound we were creating, we sent our team members to Kuwait and Trinidad to ‘live’ the cultures into the music.”
In developing the audio signature package for Al Watan, Stephen Arnold Music visited local Kuwaiti music studios and met with Kuwaiti musicians to study the various local instruments and rhythms. The goal was to get the music to reflect the channel’s commitment to contemporary Kuwaiti culture, while also finding ways to embrace its history. Launched in Fall 2007 with the brand new network, the resulting sonic brand incorporated traditional Bahri pearl diving rhythms and instruments such as the mirwas drums, oud, nay flute, riq, and dumbek, which offer continuity, local relevance and authenticity.
For Trinidad’s C Television, Stephen Arnold Music was asked to develop a branded music package for news programming and station IDs. With the objective of delivering a bold, contemporary sound that blended some orchestra with Trinidadian elements, the Stephen Arnold Music team looked to the history of Trinidad, the birthplace of calypso music and the steel pan drum.
“We brought in various musicians to overdub such instruments as the tabla, steel pan, talking drum and a wide variety of native percussions,” said Stephen Arnold Music Creative Director Chad Cook.
The end result is a unique blend of African, Caribbean and Indian styles and instruments that work together to convey C Television’s programming sensibilities.
iZ Technology Radar-V 48 track Digital Recorder
Yamaha DM2000 Digital Console
Genelec 1032 Monitors
Genelec 8030a Monitors
TC Electronic 6000 Reverb
Steinberg Nuendo 3 software
MOTU Digital Performer 5 software
DSP-Quattro X Mastering software
Steinberg’s Nuendo 3 DAW software,
Final Cut Pro software
QuickTime Pro software
DSP-Quattro-X Mastering software
Mac G5 computers
Dynaudio Acoustic BM5a Nearfield Monitors
Producers: Stephen Arnold and Chad Cook
Recording and Mixing Engineer: Paul West
Post Production: Clay Lorance and Jesus Garcia
About Stephen Arnold Music
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company's Sonic Branding approach to music production – blending original music compositions with distinct tones and special audio effects – is at the core of its promise of amenable staff and quality service in delivering the sounds of success for all projects.
For more information, please visit http://www.stephenarnoldmusic.com.
Related Keywords:Music Production, Sound Design, Broadcast News, Television, TV Networks, Cable TV,
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