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Steinberg Offers New Upgrade Programs

New Cubase LE upgrades, e-store, and Yamaha incentives (June 14, 2005)

Steinberg Media Technologies GmbH announces a new upgrade program for Cubase LE, a new e-store for US upgrades, and special upgrade incentives for Yamaha customers. The new programs are part of a push by new parent company, Yamaha Corporation to enhance the user experience and simplify software and hardware integration.

Cubase LE Upgrade Program
Steinberg's Cubase LE, a basic cross platform MIDI and audio music production application is bundled with some of the best selling computer interfaces on the market making them complete turn key solutions. Now for the first time, people who currently own or purchase hardware products bundled with Cubase LE or Cubasis can easily and inexpensively upgrade to the more powerful Cubase SL or SX (pricing below).

Customers can simply return to the dealer where they purchased the hardware product and buy a special Cubase LE to SL or LE to SX upgrade package. Customers who bought a qualifying hardware product from a non-authorized Steinberg dealer can purchase the same Cubase LE upgrade at

"We are very excited about the upgrade program for Cubase LE," states Jim Odom, President of PreSonus. "Now, at a very affordable price, our customers can take advantage of the tremendous features of Cubase SL and Cubase SX for a truly professional hardware/software solution."

Limited Time Yamaha Studio Connections Upgrade Incentive
Customers who purchase Yamaha Studio Connections compatible hardware products (Motif ES, Motif ES Rack, i88x, 01x, 01V96, 02R96, SPX2000) between June 15 and Sept 30, 2005, qualify for the same special upgrade packages as Cubase LE customers. By returning to their dealer (or purchasing the upgrade along with their hardware), these customers can save $50 on Cubase SL or $100 on Cubase SX.

"We wanted to make sure that we gave our Yamaha music production products customers an equal opportunity to get the same great deals on Steinberg software as Steinberg OEM partner customers, said Athan Billias, Director of Marketing - Technology Products for Yamaha Corporation of America.

"The fact that Yamaha hardware products and Cubase SX3 support Studio Connections Recall to allow them to reconfigure their entire studio (both hardware and software) with just one mouse click is an added bonus."

New Online Steinberg Store For US Upgrades
Steinberg US has developed a secure e-store for all Cubase, Nuendo and VST application upgrades that require database verification. This software can be upgraded by US customers at via a streamlined automated process that will verify registration, calculate the price, and ship the upgrade directly to the customer.

"Providing an easy way for customer to upgrade on-line to newer versions of Steinberg software was a priority for us after Yamaha's acquisition of Steinberg. This new site is easy to navigate, completely secure and will provide a new level of customer service and satisfaction to Steinberg users in the US," adds Billias.

Upgrade pricing
Cubase LE to SL: $249 (save $50) Cubase LE to SX: $499 (save $100) (For all other upgrades, visit

Qualifying Hardware Products
Alesis: Multimix 8 USB, Multimix 12 USB Creative: Audigy Emu: 1820, 1820M, 1212M, 0404 Focusrite: Sapphire Lexicon: Omega PreSonus: FirePod, FireBox Tascam: US-122, US-428, US-424, FW-1082, FW-1804, FW-1884 Yamaha: Motif ES, Motif ES Rack, i88x, 01x, 01V96, 02R96, SPX2000 (limited to new purchases between 6/1/05 and 9/30/05)

About Steinberg Media Technologies GmbH
Steinberg is known the world over for its professional media solutions. The company has been developing, manufacturing and selling software products for musicians and producers in the music, film, post production, and multimedia industries since 1984. Steinberg products are used by Grammy® and Oscar® award winning composers, engineers, and producers.

For more information, please visit


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Related Keywords:Steinberg, Cubase LE, Yamaha, music production, Cubase, Yamaha Studio Connections, Nuendo, VST,


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