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Steele Purchases Second Quantel eQ Multi-Res HD Platform

Second system to cope with ever-increasing demand (November 01, 2005)

Santa Monica, California-based post boutique Steele has installed a second Quantel eQ editing/ effects/ grading/ deliverables system to cope with the ever-increasing demand for Steeles special brand of creativity. The eQ is equipped with the QColor in-context grading option.

?The eQ has opened up the future, says Owner and lead creative, Jerry Steele. ?Video is no longer just video - there are seemingly endless forms of media and eQ allows us to work with all of them; any format, any resolution, any deliverable. Its a genius machine; one is never enough! Were now getting so much high calibre work in through the door that we had to have another one.

Steele has placed the second eQ in the hands of Visual Effects Artist Monique Eissing. "The two eQs will allow us to again work collaboratively on many more projects. Most of our work at present is commercials and music videos, and while the majority of it is still SD, every job has at least one HD element so eQs resolution co-existence is vital. Also, practically all our sessions are client attended, so the eQs speed is essential and our clients get a better result for less cost, said Steele.

Jerry Steele sees the eQ with its QColor in-context grading capability as a gateway to the DI market. ?We can confidently see ten years into the future with eQ, and its a great picture! says Jerry Steele. ?Its editing, compositing, finishing, versioning and multi-resolution capability give us a plethora of different options for working with virtually any kind of material. In short, eQ allows us to be the best at what we do.

Jerry Steele has had a long and fruitful relationship with Quantel. ?Ive been a user of Quantel systems for 18 years now. Quantel has a very caring attitude to its customers whereas many other manufacturers seem rather transactional. Our business is not like that - it is a very interactive, intimate process and we like that Quantel is the same. Weve been through the development of new products with them - we were involved, our opinions acted on. With other companies that sort of openness doesnt exist; it makes our investment in Quantel technology risk-free for us and our clients.

About Steele
Steele is a creatively driven, digital studio providing visual effects, animation and design services for commercials, music videos, broadcast graphics and television. Their artists collaborate with the most inspired minds in the advertising, entertainment and recording industries, assisting them in the design and creation of compelling, memorable visual imagery.

Credits include Coca Cola, Pepsi, Audi, Lexus, Honda, Sony, Nike, LOreal and most recently Steele completed the stylish, high-profile Desperate Housewives promo for ABC. (High res images are located at

Jerry Steele himself has worked for 18 years in the post production industry. In that time he has been the recipient of two BDA awards, nine Tellys, three Emmy nominations and one Emmy award.

About Quantel
Quantel is dedicated to creating new tools for the new digital age, covering everything from terrestrial and satellite television to broadband internet, DVD and d-cinema. Quantel systems combine industry-leading performance with total scalability in both hardware and software across post production, graphics, digital intermediate, news and sports production for multiple resolution, team-working environments.

This and all Quantel press information can be found at


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Related Keywords:Quantel, Steele, eQ, QColor, Visual Effects, DI, compositing,

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