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StayinFront Partners With DataFlux to Deliver Data Quality to Pharmaceutical Companies

Partnership Provides More Reliable Data in Real-Time, Facilitates Compliance With Regulations (April 10, 2012)

FAIRFIELD, NJ -- (Marketwire) -- 04/10/12 -- StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, announced today an expanded partnership agreement with DataFlux, a leading provider of data management solutions. As part of the new OEM agreement, DataFlux's Data Management Platform will serve as an integral component of StayinFront's Master Data Management services to enhance overall data quality for StayinFront's Life Sciences CRM customers.

The DataFlux solution, embedded within StayinFront's Life Sciences CRM software, allows companies to improve overall data stewardship, as well as manage and maintain data that is error-free and validated against third-party data sources in real-time, with less cost. StayinFront customers using DataFlux's best-in-breed technology can better leverage data so that they can optimally align their activities with the greatest business opportunity.

In addition, the solution helps facilitate compliance with industry regulations such as the Physician Payment Sunshine Act (PPSA), which requires companies to provide increased transparency of their financial relationships with healthcare providers (HCPs) through aggregate spend reporting.

"Data quality is extremely important to the healthcare sector," said Pat Herbert, vice president of strategic business relations at DataFlux. "Our platform enables the creation of a single source of reliable, accurate and actionable data that can better relate HCPs to healthcare organizations or associations. This cannot only aid compliance, it can foster better business relationships."

"Life Sciences organizations face unique challenges with respect to data quality. Poor data quality is a compliance risk. It also increases cost and diminishes the effectiveness of the sales force," said Sam Barclay, executive vice president and managing director North America at StayinFront. "By partnering with DataFlux, StayinFront's Master Data Management Services will help companies maximize the overall value of their data. Sales and marketing effectiveness is enhanced by virtue of better targeting, operational expenses are reduced, and compliance is improved."

About DataFlux
DataFlux enables business agility and IT efficiency by providing innovative data management technology and services that transform data into a strategic asset. A wholly owned subsidiary of SAS (, DataFlux helps organizations manage critical aspects of data through unified technologies and expertise that provide the benefits of data quality, data integration and master data management (MDM). To learn more visit

About StayinFront
StayinFront is a global provider of the world's most innovative customer relationship management solutions. From on-demand and on-premise CRM to mobile CRM access in the field using Androids™, iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Note to editors: Copyright 2012. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

StayinFront Contact
Ken Arbadji
(973) 461-4800
Email Contact

Media Contact
Cindy Lanzendoen
Email Contact

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