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StayinFront Executive Featured on Agenda of Industry Forum on Aggregate Spend and Regulatory Compliance

Best Practices for Master Data Management Integration to Be Presented (April 03, 2012)

FAIRFIELD, NJ -- (Marketwire) -- 04/03/12 -- StayinFront, Inc., a leading global provider of Customer Relationship Management (CRM) and mobile sales force effectiveness tools, announced that Sam Barclay, Executive Vice President and Managing Director North America, will speak at the Center for Business Intelligence (CBI) 3rd Annual West Coast Forum on Sunshine, State Laws and Aggregate Spend in San Diego, CA, April 16 - 17.

The CBI Conference will focus on ensuring spend data collection processes and solutions meet transparency requirements by reviewing the latest legislative and regulatory updates and presenting best practices in aggregate spend solutions.

Barclay will discuss how technology can be leveraged to build a tightly integrated platform for Prescription Payment Sunshine Act reporting using Customer Relationship Management (CRM), Master Data Management (MDM) and expense reporting systems. A case study on the intersection of MDM and CRM and how it can maintain continuity in the way that data is recorded and entered, thereby improving accuracy, minimizing redundancy and reducing the cost of compliance, will be presented.

As Executive Vice President and Managing Director North America, Barclay has a cross-functional role encompassing the creation of new business, building relationships with StayinFront's global accounts and establishing new partnerships that extend the services StayinFront offers to its clients. Barclay has 18 years of experience selling, implementing and managing leading-edge CRM systems. He has written extensively on best practices and applications of technology in sales and marketing environments.

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com or log on to our blog at http://blogs.stayinfront.com.

Note to editors: Copyright 2012. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright

StayinFront Contact
Ken Arbadji
(973) 461-4800
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