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Startup Rowdy Robot Brings The Internet of Things Closer To Reality With New Bluetooth Technology

  (May 14, 2012)

Lehi, Utah (PRWEB) May 14, 2012

The Internet of Things is getting closer to being an everyday reality, thanks to the team at Rowdy Robot.

Soon, consumers will be able to use the companys small rounded disksknown as a td Smart Beacon (pronounced toad)to connect real-world objects and events to the Internet and even offline using their smartphones and other mobile devices.

Using td Smart Beacons and their smartphones, consumers will be able to find their car in a crowded parking lot, know the exact whereabouts of their children or pets, create triggers and customized alerts when they are in range of their home, office or favorite storeand dozens of other practical applications.

Were bringing the power of the Internet of Things to consumers pockets and into the real world, even in places where there is no Internet access, said CEO Jonathan Prevo.

Td is asking tech enthusiasts to help the company accelerate its launch with a funding campaign on the popular crowd funding website Kickstarter. They have already reached 80% of their $50,000 funding goal, but expect to raise much more. The team at Rowdy Robot plans to ship the first devices in October 2012. Developers will have early beta access to the hardware in July.

The td Smart Beacons have already made popular technology news, with coverage on Mashable, Endgadget and Geeky Gadgets.

     The Technology Behind td

The td Smart Beacon is a wireless accessory about the size of a silver dollar. Consumers can use the devices along with a free smartphone and tablet app to interact with real-world objects, places and actions instantly and automatically. Tds are small enough to fit in a childs pocket or a cars glove compartment and have a battery life of over a year. The effective adjustable range of each td is anywhere from three to 500 feet.

Each td contains an RFID-like chip that connects Smart Beacons to devices that use Bluetooth 4.0 technology, such as the iPhone 4s, new iPad, Droid RAZR, Samsung Galaxy S3 and HTC One S and One X. The td platform is based around their Smart Beacon, which allows you to engage with your everyday environment using three core events of in range, out of range and scheduled.

     Things You Can Do With td

Td is a way to connect both your actions and valuable things to cloud driven interactions, Prevo said. The td Smart Beacon extends the functionality of your device and the Web into the world around you. For example, if your dog is wearing a Smart Beacon and jumps the fence, you will be instantly and automatically notified and can use the system to help track it down. Or if your child wanders too far from your safe zone or your teenager misses their curfew, youll be alerted instantly. You can also use td to trigger reminders, emails or texts automatically, along with a host of other things.

The free app comes pre-installed with 10 aptly named templates, including functionality for proximity-based events and automatic updates to social media sites like Foursquare and Twitter. The company has also created an easy way for the users to build their own interactions without having a technology background.

We are planning for an array of sensors and add-on modules to extend the functionality of the td Smart Beacons, said VP Don Mallicoat. We are actively experimenting with existing products and services that could be enhanced by the power of the td Cloud, the td App and Smart Beacons.

     Consumers Helping To Fund td

Early investors have already committed over $40,000 (as of May 14, 2012) after learning about tods pitch on Kickstarter. With a project deadline of June 3, 2012 they fully expect to exceed their official goal of $50,000.

Depending on the amount that backers donate on Kickstarter, they will get mentioned on the td website, gain access to the beta software, or receive td Smart Beacons, t-shirts and a package to help them create their own Bluetooth 4 based solutions.

About Rowdy Robot

Rowdy Robot is developing td as affordable and expandable technology to connect consumers to their favorite places, things and actions using the companys innovative devices and software paired with Bluetooth 4 enabled devices. The Lehi, Utah based company was officially founded in 2012 after several years of research and development. For more information about td, visit

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