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Stanley Productions Goes HD with Alchemist Platinum Ph.C

Snell & Wilcox Alchemist provides ?Top of the market? standards conversion (December 13, 2004)

With the purchase of a Snell & Wilcox Alchemist Platinum Ph.C, London's Stanley Productions has added what its owner calls "top of the market" standards conversion to the vast range of services and products it offers clients.

Stanley is using the Alchemist Platinum Ph.C motion compensated standards converter to provide a full range of high-end standards conversion services, including all formats of SD to all formats of SD and HD. HD conversions are done exclusively using the Alchemist Platinum.

"We're seeing greater demand from our customers for HD work, and have equipped our facility to handle all of the HD formats," said Stanley Aarons, owner and founder of Stanley Productions. "For HD standards conversion, we selected Alchemist Platinum since as far as we're concerned it's the top converter on the market."

A long-time Snell & Wilcox customer, Stanley Productions has had a Central London presence for more than 30 years, offering both duplication and standards conversion services as well as an array of audio and video equipment that ranges from the hardest-to-find recording media to video recorders, monitors, cameras, and edit controllers.

To date, Stanley has used the Alchemist Platinum for HD standards conversion projects in markets including high-end feature films, episodic television, and concert videos. The converter is specified with options to enhance its capabilities with multiple types of material, such as Clean Cut 2 to eliminate smearing across scene changes plus P-Film and Video to Film for superior performance in handling film and mixed media.

"We do conversions from high-def to Digibeta and DVcam, and Alchemist Platinum has been very useful in cases where it's necessary to change the frame rate," Aarons said. "The Alchemist's ability to do this automatically is especially handy in animation projects, and we've seen it used in some corporate productions as well."

The Alchemist Platinum Ph.C uses Snell & Wilcox's proprietary Ph.C (phase correlation) motion compensation technology to ensure the most precise motion processing possible. The latest of six generations of Ph.C converters developed by Snell & Wilcox, the Alchemist Platinum Ph.C represents the culmination of 15 years of continuous R&D efforts and improvements in motion-compensated conversion.

Among the first facilities in London to go HD with Alchemist Platinum Ph.C, Stanley offers these conversions by name on its Web site.

"Alchemist Platinum is top of the market for standards conversion, and we want our customers to be aware of it," Aarons said. "We offer more than one system for conversion, but if a customer wants top quality and the best results, they need to ask for the Platinum."

About Snell & Wilcox
Snell & Wilcox, the leader in its field, delivers technologies and products that enable television and satellite broadcasters, post-production facilities, filmmakers, and communications professionals to move content seamlessly between analog, digital, high definition, and file-based systems and to bridge the world's multiplicity of line/field and color standards. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement, and restoration. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Santa Clara, Calif., and European headquarters in Hampshire, UK. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia.

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Related Keywords:Stanley Productions, Alchemist Platinum Ph.C, Snell & Wilcox, standards conversion, Stanley Aarons, Clean Cut 2, P-Film, P-Film and Video to Film, Digibeta, DVcam, Ph.C, phase correlation, motion compensation,

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