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SquareTrade Study Finds iPhone More Dependable Than BlackBerry and Treo

(November 10, 2008)

SAN FRANCISCO, CA -- (Marketwire) -- 11/10/08 -- According to a study released by SquareTrade, an independent warranty provider for consumer electronics, the Apple iPhone is less than half as likely to fail as phones from Apple's two biggest competitors -- BlackBerry and Palm.

The study, based on data from over 15,000 phones, finds that only 5.6% of iPhone users reported a device malfunction in the first year of ownership, compared with 11.9% of BlackBerry owners and a staggering 16.2% of Treo owners. The trend is projected to continue through the second year of ownership, with iPhone maintaining its status as the most reliable of the three.

"Not only has the iPhone played a huge part in a wave of innovation in the cell phone industry," says Devin Thomas, Analytics Manager at SquareTrade, "but it also seems to be setting the bar pretty high with regard to device reliability."

SquareTrade's study results also reveal that the most frequently reported device problem for the iPhone is malfunction of the touch screen, accounting for nearly one-third of all iPhone failures.


The full study can be found at: http://www.squaretrade.com/htm/pdf/SquareTrade_iPhone_Study_1108.pdf

About SquareTrade

Founded in 1999, SquareTrade makes warranties that make sense. With fair prices, a no-pressure way to buy online, and a no-hassle 5-day service guarantee, SquareTrade is the smart choice for warranty coverage. Buy your item anywhere, online or in a store, then get a better warranty directly from www.squaretrade.com. Privately held, SquareTrade is headquartered in San Francisco. For more information, visit www.squaretrade.com or call 1.877.WARRANTY.

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Jill Reedy
415-728-5028
jill@squaretrade.com


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Related Keywords: SquareTrade, Communications, Digital Audio, Cell phone, PDA, iPods, iphone, Marketwire, Apple Computer, Consumer Electronics, Communications Technology,

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