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Spruce Media Launches Proprietary Analytics PlatformNew Platform Delivers Deeper Analytics to Facebook Marketplace Media Buys (May 10, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 05/10/12 -- Spruce Media (www.sprucemedia.com), a Facebook® Ads API developer, announced today the launch of Spruce Media Intelligence, an innovative proprietary real-time analytics platform to provide performance and trending data as well as user insights across Facebook Marketplace ad buys.
Spruce Media Intelligence provides detailed real-time segment level metrics, which allow Spruce partners to:
- Consolidate media buys into a single real-time analytics platform
- View Facebook media buys consolidated in one interface
- Customize dashboard views to include performance by team, brand, country, and any other category users specify
- Easily share across teams, regions, and users
- View ALL of your Facebook media spend in a single dashboard and filter by Brand, Facebook Inventory Type and Ad Type (the platform is fully customizable to the brand's needs)
- Click across tabs to view results by Audience Segment, Day of Week/Time of Day, and Ad Creative
"Spruce Media Intelligence helps customers consolidate analytics into one buying interface and easily customize their insights by team, brand, country, demographic, geography or any other category they see fit," said Rob Jewell, Founder and CEO, Spruce Media.
"Built on top of and fully integrated with Spruce Media's user-friendly Facebook media buying platform, the analytics platform offers the same reliability, accuracy and convenience our client base is accustomed to," added Jewell.
The platform is highly scalable and extensible and designed to keep pace with the explosion in Facebook API marketing.
"Our expectation for this latest offering is to set a new standard for Facebook advertising analytics. Clients are overwhelmed by the magnitude of data collected and available to them and we expect to deliver significant value through a combination of strategic and platform solutions that will enable real-time, always-on insights," Jewell concluded.
About Spruce Media
Spruce Media is one of the leading Facebook Ads API developers. Spruce helps top agencies and advertisers spend large budgets efficiently on Facebook. Founded in 2010, Spruce has developed a robust technology platform integrating ad creation, bid management, and analytics into one easy to use yet powerful interface. The Spruce platform has been built from the ground up on the Facebook Ads API and it customizes its solution to its wide array of customers including advertisers, agencies, and trading desks. The Spruce software can be licensed or coupled with Spruce's dedicated media buying and account management specialists who can execute fully managed campaigns. For more information visit: www.sprucemedia.com
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