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Spruce Media Appoints Lucy Jacobs as Chief Operating Officer

Former adBrite Exec Brings Tremendous Digital Media Expertise to Advertising Platform Built on Facebook(R) Ads API (February 01, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 02/01/12 -- Spruce Media, a Facebook Ads API developer, has named Lucy Jacobs as the Chief Operating Officer for the company. In this newly created position, Jacobs will be responsible for managing and aligning Spruce Media's business functions including sales, marketing, business development and communications while also driving the company's plans for International growth and expansion.

"Lucy is a seasoned management professional with extensive operational and leadership experience, who is well equipped to help us scale the company to keep up with the insatiable appetite for advertising on Facebook," said Rob Jewell, founder and CEO, Spruce Media. "Her experience truly spans the gamut -- from managing commercial finance portfolios and leading and supporting mergers & acquisitions, to building and leading operations, marketing and sales teams. We are confident that she will play a significant role in taking Spruce to the next level both domestically and internationally."

Prior to Spruce Media, Jacobs served as Vice President of Sales, Marketing and Business Development at adBrite, where she was tasked with driving both supply and demand for the largest independent ad exchange serving more than 1 billion impressions a day across 120,000 sites through agency sales, performance sales and demand side platform relationships. Previously, Jacobs served as CFO of JP Morgan Equities and headed up the Capital Management Program within the JP Morgan Private Bank, managing $100MM in spend across 8 business units. She also held senior level positions at Merrill Lynch Investment Bank in their Technology Group and three years with Deloitte in Africa, Europe and the United States managing audits of multinational financial institutions.

Additionally, Jacobs was founder and CEO of Body Basics, a leading cosmetics company in South Africa and was named South African Business Women of the year in 1995. Jacobs holds an MBA from Harvard Business School, qualified as a CPA and holds a Bachelor of Commerce Degree, with honors, from the University of Cape Town.

"I am very excited about this opportunity," said Lucy Jacobs, COO. "Spruce has best in class ad platform technology and services and I'm excited to join an already seasoned management team to help bring the Spruce solution to more advertisers, brands and agencies."

About Spruce Media

Spruce Media is one of the leading Facebook Ads API developers. Spruce helps top agencies and advertisers spend large budgets efficiently on Facebook. Founded in 2010, Spruce has developed a robust technology platform integrating ad creation, bid management, and analytics into one easy to use yet powerful interface. The Spruce platform has been built from the ground up on the Facebook Ads API and it customizes its solution to its wide array of customers including advertisers, agencies, and trading desks. The Spruce software can be licensed or coupled with Spruce's dedicated media buying and account management specialists who can execute fully managed campaigns. For more information visit:

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