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SprocketHeads Goes High-Definition

Nitris and Adrenaline make SprocketHeads Alaska?s post production leader (September 22, 2004)

SprocketHeads, LLC, Alaskas Film & Video production headquarters based in Anchorage, has invested in an Avid DS Nitris and Media Composer Adrenaline. SprocketHeads is supercharging their clients creativity with the industrys hottest SD and HD solutions for high-performance finishing and mastering. The Avid DS Nitris system is designed for clients and artists who want the ultimate in quality, real-time performance, automatic conform, and creative versatility.

Loren Church, SprocketHeads editor and manager of post production, comments that ?DS Nitris covers all the high-definition formats even 2K DPX files can be handled in their native colorspace and processed at 32 Float bit precision. This system allows me to work on an incredible finishing system with real-time editing and effects. Changing a HD creative decision without rendering is amazing and I believe our clients will love working on this system.

SprocketHeads has continuously invested in state of the art production and post production equipment, HD is a natural extension. The HD community will be well served with the Avid investment. Matt Wesson, the application engineer from Key Code Media who installed the systems mentions, ?SprocketHeads already has a tremendous existing infrastructure and the DS Nitris perfectly complements their business. This will be a tremendous resource for the Alaskan production community.

SprocketHeads Director of Photography, Steve Rychetnik said ?Alaska has been experiencing record high temperatures, which began about the same time SprocketHeads installed the AVID DS Nitris and AVID Adrenaline; coincidence... I think not!

About SprocketHeads
Alaska-based SprocketHeads produces high-end commercials, network programming and contemporary documentaries. From thin air to edited master, our work is as evocative and unexpected as the Last Frontier. Heroic scenics and aerial cinematography, remote locations and extreme adventures are our specialties.

Awards: Yes, tons.

Alaska is our backyard. Come play with us!

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Related Keywords:SprocketHeads, Avid DS Nitris, Media Composer Adrenaline, Loren Church, Matt Wesson, Key Code Media, Steve Rychetnik, AVID Adrenaline,

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