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Sprint and NFL Sign Wireless Content and Sponsorship Deal

(August 15, 2005)

Sprint and the NFL Will Connect to Fans Through Exclusive Game   Highlights, Original Programming and Significant Sponsorship of Key         NFL Events as Part of an Innovative Five-Year Agreement 

   Sprint (NYSE:S) and the National Football League (NFL) today announced the completion of a groundbreaking deal that secures Sprint as the official wireless telecommunications service sponsor of the NFL, marking an historic arrangement that reaches beyond marquee branding and delivers first-ever, exclusive NFL content and original programming.

   "No other sports marketing arrangement comes close to the fan benefits that we've achieved with the NFL. It represents a clear departure from the standard sports sponsorship, and delivers exclusively into the hands of Sprint customers and fans an entirely new and interactive experience," said Tom Murphy, vice president of sponsorships at Sprint. "Beginning this NFL season, innovation takes on new meaning for fans who will be connected to the NFL in a way that's uniquely their own." Sprint and Nextel have a history of maximizing sponsorship relationships and the NFL allows an unparalleled content platform to leverage.

   Shortly after the kickoff of the 2005 NFL season, Sprint will deliver exclusive and original NFL content to mobile phones in new and compelling formats. Recognizing the needs of an increasingly mobile lifestyle, the arrangement delivers on customers' demands for instant gridiron gratification.

   For the first time, original live and exclusive content is being developed from the two organizations as part of the agreement. The following outlines the unique content areas of the deal:        1) Exclusive game highlights/live updates. Only Sprint customers     will receive audio and video highlights following the conclusion     of the game broadcast window. During the game window, Sprint will     distribute audio highlights, live text updates, scores and     statistics.      2) Live video - NFL Network. Sprint will deliver live NFL Network     programming as well as news updates, weekly features, press     conferences and daily features from the flagship "Total Access"     show.      3) Video on demand - NFL and Sprint Films. The NFL will tap its     vast NFL Films' archive to provide Super Bowl highlights and other     packages, including "The Best of NFL Films." For the first time in     history, Sprint and the NFL will partner to produce original     content for fans.      4) Fantasy Football. NFL fans will be able to manage and monitor     their fantasy football team, have access to real-time statistics     and highlights of their players - all via the Sprint network.      5) Ring Tones/Screensavers/Wallpaper. Sprint will distribute ring     tones, screensavers and wallpaper, including exclusive product     related to major NFL events, such as the NFL Draft and Super Bowl.      6) Polls, contests and sweepstakes. Sprint and the NFL will engage     in wireless polling, sweepstakes and contests. Fans will be able     to vote for Pro Bowl selections and Super Bowl MVP via the Sprint     network.

   "The NFL is thrilled to provide an exciting new service to our fans over Sprint's network," said Chris Russo, senior vice president of new media and publishing at the NFL. "With exclusive content, interactive features, and programming from NFL Network and NFL Films, Sprint subscribers will be able to experience the NFL in an entirely new way."

   Layering onto the magnitude of the sponsorship, Sprint will be the presenting sponsor at the NFL Opening Kickoff 2005 event, featuring the New England Patriots and the Oakland Raiders in Boston on Sept. 8. Further, Sprint will partner with the NFL as the exclusive sponsor of Pro Bowl and Super Bowl MVP balloting on mobile phones via: text messaging, online at and in retail stores nationwide. Sprint also will sponsor the Pro Bowl Selection Show on ESPN in December and the Pro Bowl Skills Challenge on ESPN in February 2006.

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Related Keywords:sprint, nfl, wireless content

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