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Splurgy Launches New Social VIP Technology for MerchantsSocial VIP Allows Merchants to Offer Exclusive Promotions to Consumers With a High Social Media Influence (June 12, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 06/12/12 -- Splurgy Inc announced today the launch of its newest feature, Social VIP, to the self-service offers platform. With Social VIP, merchants can reach out to social influencers by configuring exclusive deals, coupons and giveaways just for them. The influencers would have to meet a minimum threshold and complete certain social engagements, as specified by the brand, in order to qualify for the exclusive offers. For example, a retailer may elect to provide 25% off coupon codes for those who "like" or "follow," but at the same time, offer 80% off coupons to VIPs that have more than X number of followers on Twitter. These social promotions can be embedded anywhere, including on the brand's website, blog or even on its Facebook page.
Using Splurgy's offer platform, merchants will be able to identify and reach out to the social influencers in their space. In doing so, merchants can tap into a well-connected consumer base whose social engagements could pay huge dividends for the brand's social marketing efforts.
To see a Social VIP coupon in action, visit the following link: http://www.splurgy.com/demo/coupon/
Splurgy is a platform that lets brands bring social offers to their own websites. Splurgy's self-service solution allows brands to reward their customers for social media engagements. There are three types of offers that a merchant can choose from: coupon, daily deal, and sweepstakes. Using Splurgy's universal dashboard, users can setup a promotion once and publish it anywhere they'd like -- such as their website, blog, Facebook page, or Twitter account -- in order to attain maximum reach.
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