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Spigit Launches App Where Consumers Can Virtually "FaceOff"(November 15, 2011)
PLEASANTON, CA -- (Marketwire) -- 11/15/11 -- Spigit, the crowd innovation company, today announced the launch of their "FaceOff" application, a new brand ideas game. FaceOff allows consumers to contribute and vote on ideas that they'd like their favorite brands to pursue, and identifies ideas with the top potential for further development. Spigit will be demonstrating FaceOff at the Enterprise 2.0 conference today.
The idea for FaceOff spawned from the larger role consumers are playing in brand innovation. This contribution has been facilitated by the improved ease of use of social networking tools and their growing adoption rates. FaceOff takes this consumer-to-brand collision and makes it purposeful in the context of a gaming environment.
"Spigit was at the cutting edge of innovation management four years ago when we introduced prediction markets to the innovators toolbox," said Paul Pluschkell, founder and CEO, Spigit. "Today we're showing the first of our new techniques for activating crowds by rethinking the way you capture crowd preference."
FaceOff allows consumers to engage with each other and the brands they love in a simple, game-driven environment where they contribute brand ideas and rate them in order to unearth the most popular ideas and the most viable players. The game creates an engaged consumer community by encouraging players to vie for a top spot on the leaderboard in order to gain social recognition and points as they vote on, submit, and share ideas via social channels. Aggregated across a crowd, FaceOff uses these preference choices to create a powerful and sophisticated way of identifying ideas that hold the greatest potential.
Players can win prizes by contributing ideas for the world's largest coffee chain, furniture retailer and other popular brands. The Company will make the capability generally available in the next version of its software, SpigitEngage. For more information about FaceOff, please visit faceoff.spigit.com/.
Spigit, the crowd innovation company, creates a new paradigm for realizing untapped business value, connecting employees, customers and business partners for innovation and insight discovery. Using social technology and the power of crowds, Spigit's solutions tap into the collective intelligence of an organization and transform it into actionable, predictive information. By incorporating an effective mixture of game mechanics, social recognition and rewards, idea graduation, and idea trading, Spigit allows companies to harness the social capital within their internal and external communities and pinpoint the ideas that drive revenue and generate cost savings. The largest and most innovative companies in the world use Spigit to drive corporate success and create an unmatched competitive advantage, including Overstock.com, AAA, US Bank, City of New York, Estee Lauder and Capgemini. For more information about how you can enable crowd innovation for your enterprise, visit www. Spigit.com, email [email protected] or call 1-855-SPIGIT1.
About the Enterprise 2.0 Conference
The Enterprise 2.0 Conference explores the integration of social and collaborative technologies in the enterprise, from both strategic and tactical perspectives. This Conference and Expo Pavilion focuses on the tools and best practices to drive business performance across workforce, customers, and partners' networks. As part of Enterprise 2.0 Conference, The BrainYard, the first website community providing news, analysis and insights on fast-changing developments within the evolving world of social business was launched as a joint venture with UBM TechWeb's InformationWeek to serve the growing social business market. For more information on Enterprise 2.0 Conference visit www.e2conf.com.
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