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Spiegel Features RichFX Technology as Part of spiegel.com Redesign

(October 30, 2001)
Spiegel Catalog Inc. announced with RichFX Inc. that the newly revamped spiegel.com now features RichFX technology. Spiegel is using RichFXs ZoomFX to merchandise a wide selection of products to consumers on its site.

RichFXs proprietary compression and streaming zoom technologies enable online consumers to get exceptionally life-like close-up views of products at any Internet connection speed. ZoomFX also promotes the cross selling of Spiegel merchandise by empowering customers to zoom-in on various related products within a particular scene or on a particular model.


RichFXs ZoomFX streaming technology highlights key product features, each a ?hot spot on a single item, revealing details not visible using other Internet zoom technologies. ZoomFX enables end-users to zoom-in on realistic colors, patterns, and textures all in smooth, elegant movements with zero pixelation. ZoomFX technology works by compressing high-resolution 2D photographs up to 100 times smaller than their original file size using the ZoomFX Pro plug-in to Adobe® PhotoShop®. Resulting file sizes average between 20-50 KB with no special photography required. ZoomFX is easily embedded in HTML pages, and is streamed over standard HTTP servers. ZoomFX is a component of the RichFX 3D Video Graphics Technology visualization platform, and can work in conjunction with RichFX Environments and RichFX Brand Presentations.

Richard Burke, divisional vice president of e-commerce at Spiegel said, ?We expect this new technology to enhance the shopping experience on spiegel.com. ZoomFX enables shoppers to first see the entire look of a product, and then smoothly zoom-in on the finer details, viewing items as they would in a physical retail store. This feature allows our customers to make a highly informed purchase decision.

RichFX CEO Tal Kerret said, ?We are very excited about working with Spiegel because it is a company that understands how to effectively present merchandise to customers shopping online. Our work for Spiegel is a great example of how RichFX can quickly enable any rich content site that already has 2D images with the ability to examine those images much more carefully and precisely. RichFX ZoomFX technology adds an entirely new dimension of functionality and enjoyment for shoppers, while helping retailers to better communicate information about their products.

For more information, visit www.richfx.com.



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Related Keywords:web design, 3d imaging

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