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SpiderOak Announces 5GB Free Storage Promotion for World Backup Day

2nd Annual Internet Event Encourages Consumers and Businesses to Proactively Back Up Their Most Important Data (March 29, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 03/29/12 -- SpiderOak, the zero-knowledge cloud backup, sync and sharing environment that is 100 percent private, today announced a promotion in celebration of World Backup Day, which takes place on March 31. As part of a global movement to encourage consumers and businesses to proactively back up their data -- SpiderOak is offering 5GB of free storage -- for life.

"Backup is evolving," said Ethan Oberman, CEO of SpiderOak. "More and more people are discovering how maneuverable, flexible and scalable the cloud can be for both consumers and enterprises. The cloud is increasingly becoming synonymous with backup, even more so than traditional hard drives. Yet most cloud providers don't offer a level of privacy that you can be comfortable with -- their employees can see your data, and that's like leaving your hard drive on your front porch for anyone to view. At SpiderOak, we want to show our support for World Backup Day by sharing our completely private backup, sync and sharing environment with users for free. Users can back up their data into the cloud with true peace of mind, knowing that nobody else can see it, under any conditions."

World Backup Day, now in its second year, is an annual Internet-wide promotion of data backups. More than 1.8 zettabytes of data, enough to fill 57 billion iPads is now stored and replicated around the globe [1]. With hard drives failing at an annual rate of three percent, and failures increasing with age, World Backup Day is spreading the message that proactively backing up important documents, from baby photos to real estate contracts, will save users the stress and heartache of seeing their data suddenly and permanently disappear inside a failed hard drive or device.

SpiderOak recognizes that we live in an era of both internal and external threats to privacy. To address the need for 100 percent privacy, SpiderOak's cloud backup, sync and sharing environment uses a holistic approach to data storage. Data is encrypted locally and during transfer and storage. In addition, SpiderOak never stores the plaintext version of a user's encryption keys or password. Even SpiderOak employees cannot view any user content. The result, termed the Zero-Knowledge Privacy Standard, represents a breakthrough in data privacy and protection.

To sign up for 5GB of free data backup from SpiderOak, please visit, click
'buy more space' and enter the WORLDBACKUPDAY. World Backup Day is also offering backup information and exclusive offers from other participating companies. To see more discounts, please visit

About SpiderOak
SpiderOak provides a cloud backup, sync, and sharing environment that is 100-percent private. Our Zero-Knowledge Privacy Standard ensures absolute confidentiality between you and your data, everywhere, every time and from every device. With SpiderOak you will gain control of your data, manage your data, centralize your data and protect your data. SpiderOak: we've got your back(up). For more information, see: and follow us on Facebook at

About World Backup Day
World Backup Day was chosen to be the day before April 1st (April Fools) in order to drive the message that one should backup all those pictures, spreadsheets, love letters, cat pictures, and important financial documents before it's too late. World Backup Day began its inaugural celebration in 2011 by a few concerned users on It was a hit in the tech industry with virtually all tech news sources reporting on it. For 2012, World Backup Day has partnered with many media partners to spread the word of data backups. This holiday will continue to grow with larger events. Find out more at


[1] IDC Study, "Extracting Value from Chaos," June 2011. (

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BOCA Communications
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