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Speck and ARTSPROJEKT Announce Expansion of Collaboration With New Exclusive Designs Available to Retailers at 2010 International CES(January 07, 2010)
LAS VEGAS, NV -- (Marketwire) -- 01/07/10 -- Speck, a leading designer and manufacturer of cases and bags for popular consumer electronics, and ARTSPROJEKT Global Creative Network, a community-based online product platform, today announced an expansion of their popular ARTSPROJEKT x SPECK collaboration to "remix" the best-selling Speck Fitted iPhone 3G/3GS case with artwork from some of the world's most renowned and "up and coming" independent artists.
Speck and ARTSPROJEKT will reveal five new case editions, including one live painting edition, at this year's Consumer Electronics Show Booth #30659 in the Las Vegas Convention Center South Hall 3 on January 7-10, 2010. These editions will be available to retailers on a non-exclusive basis beginning in mid-February. In addition, a catalog of 25 additional ARTSPROJEKT x SPECK Fitted Authorized Editions will be exhibited to retailers, with the opportunity for retailers to secure exclusive distribution rights.
"The ARTSPROJEKT x SPECK Fitted Authorized Editions Case Collection was formed as a natural extension of both companies' passion for art and product design, and it represents ARTSPROJEKT's core values of innovation, collaboration, and artistic inspiration," said Andy Howell, founder of ARTSPROJEKT. "The live painting exhibit at CES will demonstrate the collaboration's power to transform original artwork by renowned artists into collaborative products, live and in real time."
"This collaboration represents an amazing confluence of like-minded people seeking to bring art, fashion, and technology together into one medium," said Irene Baran, CEO of Speck. "Fitted's success has been tied to a strong demand from consumers for its unique and genuine designs. This collaboration further demonstrates the capabilities of the case and its ability to remain relevant to today's discerning customer."
The ARTSPROJEKT x SPECK Fitted Authorized Editions Case Collection was launched on December 17, 2009 with three limited edition case designs available for sale at www.speckproducts.com, and www.zazzle.com/labz/iphonecases. The success of this initial launch has propelled the expansion of the collaboration to these five new cases, as well as the 25 editions available for exclusive distribution.
Through the collaboration, ARTSPROJEKT artists contribute original artwork to the Speck Fitted case, remixing it for a fresh, authentic edge. Speck's Fitted form-fit hard shell cases for iPhone 3G/3GS are the industry standard for protection, versatility, and styling with a simple, custom-fit, snap-together design that allows full access to touch screen, controls, ports and plugs. Zazzle will also serve the collaboration with patented printing techniques and tech-embellished materials to give the cases full-color graphic applications ranging from simple hand drawn patterns to complex full-color illustrations, and everything in between.
Finally the artist wins. ARTSPROJEKT is an interactive and culturally relevant online community enabling artists, brands and consumers to connect instantly, and on-demand. ARTSPROJEKT provides artist management, exhibition, and e-commerce assistance to emerging and established artists in all fine art and commercial genres. The company develops careers, connects artists with galleries and potential clients, as well as promotes and sells art and products online and offline. ARTSPROJEKT empowers artists to create full time, and sell original art as well as limited or open edition products on its site, partner sites, the artists own sites, and other online networks. Launched in August 2008, ARTSPROJEKT is a unit of Zazzle. Online at www.artsprojekt.com.
Founded in 2001, Palo Alto-based Speck is a leading designer and maker of original, high quality cases, bags and packs for the latest popular portable electronic devices. The company is best-known for its focus on creating refreshing designs that offer quality, thoughtful features, and distinctive style. For more information, visit www.speckproducts.com.
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