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Special Blend Gives City Explorer TV a Hot New Makeover

Design Studio Also Brands New Luxury Explorer TV Network (July 23, 2008)
DMN Newswire--2008-7-23--Following a months-long design and animation process, Special Blend has delivered new branding for City Explorer TV, the largest in-hotel visitor information television network in the United States. The branding, which includes a complete package of show opens, bumpers, interstitials and production elements, was designed with a new concept to contemporize the look of the channel and re-position it as a fun, hip and accessible source for information about travel and various lifestyle topics.

Additionally, Special Blend has created branding to support the launch of Luxury Explorer TV, Explorer TV's newest in-hotel network which is being made available exclusively to the top 100 luxury hotels in the United States. 

The concept for City Explorer TV's new brand was developed by Special Blend Creative Director Kathy Lajvardi. "We wanted a look that was clean, fresh and modern; something that connects with consumers today," explained Lajvardi. "As most people encounter the channel when they are traveling, we felt the brand should also reflect the energy and excitement of exploring a new city."


In order to draw viewers in, the branding also had to be polished and engaging enough to compete with other entertainment choices. "It had to stand on its own and compare favorably to what viewers see on top broadcast tv networks," said City Explorer TV Executive Producer Megan Rhoads. "And that's what Special Blend delivereda look that is elegant and dynamic and supports the network's position as a source for insider information on the best attractions, arts, shopping, dining and nightlife."

The branding employs a crisp black, white and blue color palette and uses boldly animated lines and other graphical elements to draw the eye through 3-dimensional space and convey a sense of travel. Playing off the City Explorer TV logo, which features an exclamation point fashioned out of a stylized city skyline, glossy icons are used to introduce subject areas such as dining, shopping and attractions.

The branding for the new Luxury Explorer TV network is based on a similar concept, only geared toward a higher end demographic. Rather than graphical icons, the Luxury Explorer TV branding uses crisply stylish photography of luxury goods such as statuary and designer shoes.

"We love Special Blend's work and everything they have done for us has been fantastic," said Rhoads. "They take our ideas and make them better."

About City Explorer TV

Founded in 1992, the company was created to fill the needs of the underserved visitors market via a hotel television network. Conceived as a complement to the concierge, City Explorer TV's programming has become a key aspect of hotel guest service, as evidenced by City Explorer TV's rapid growth. Originally created under "The welcome channel" brand and covering only Southern California, growing demand by four- and five-star hotels in other cities prompted expansion into additional U.S. and international markets. Today, City Explorer TV is the largest owned and operated hotel-based TV network in the US and the only international network, with over 150,000 hotel rooms under contract in the United States and Europe. CETV programming can also be seen in Visitor Information Centers for NYC & Company (in Times Square) and LA Inc. (in Hollywood, Downtown Los Angeles and the Port of Los Angeles), as well as Airports and Cruise Ships. Current viewership exceeds 50 million people annually.

About Luxury Explorer TV

Luxury Explorer TV is a new in-hotel, high definition TV network offered exclusively to the top 100 hotels in the United States. Luxury Explorer TV takes visitor information programming to the next level by creating a new network geared specifically towards the luxury traveler. The overall goal of the show is to inform, entertain and inspire the viewer.  Although brands and logos will be in the show, the focus is not on having the most expensive, trendy item. The focus is on luxury as it relates to the viewer's life- freedom, style, inspiration, authenticity, comfort, intelligence and experience.

About Special Blend

Special Blend (www.specialblend.tv) is a digital production studio servicing the advertising, broadcast, feature film and interactive gaming industries. Combining skilled talent and unique creative vision, the company offers a complete solution for digital media production, including concept development, branding, motion graphics design, production, visual effects, 3D animation and editorial. Its clients produced work for such brands as Explorer TV, DirecTV and Dominos.


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Related Keywords:Special Blend, City Explorer, City Explorer TV

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