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Speaking of Simplification... The Sidekicker

By Gary Kayye, CTS
As I mentioned in last weeks column, I am going to spend the rest of 2001 on products that I think are all unique, but, most importantly, simplify systems integration.

Each product or company I feature in this series, I believe, is making a significant contribution to simplifying ProAV technology. No, these products cant totally replace whats in the market today, but they might just live by that 80/20 rule. And, if I were them, I would certainly be happy with 80% of the market applications, wouldnt you?

OK, these products arent necessarily technological breakthroughs; technological wonders and some of them could even be considered ugly. But, they do have one thing in common: simplification.

Finally, it should also be mentioned that none of the companys products highlighted in this series are clients of Kayye Consulting, Inc.

Todays product: the Altinex Sidekicker

As everyone probably knows, Altinex is a computer-video accessory manufacturer who, like Kramer and Covid, lives in the shadow of Extron, the market sales leader. But, as with most market revenue followers in most industries, it could be argued that Altinex, like Kramer, is really innovating past the market leader.

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