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Speaking of Simplification... The Sidekicker
Each product or company I feature in this series, I believe, is making a significant contribution to simplifying ProAV technology. No, these products cant totally replace whats in the market today, but they might just live by that 80/20 rule. And, if I were them, I would certainly be happy with 80% of the market applications, wouldnt you?
OK, these products arent necessarily technological breakthroughs; technological wonders and some of them could even be considered ugly. But, they do have one thing in common: simplification.
Finally, it should also be mentioned that none of the companys products highlighted in this series are clients of Kayye Consulting, Inc.
Todays product: the Altinex Sidekicker
As everyone probably knows, Altinex is a computer-video accessory manufacturer who, like Kramer and Covid, lives in the shadow of Extron, the market sales leader. But, as with most market revenue followers in most industries, it could be argued that Altinex, like Kramer, is really innovating past the market leader.
Related Keywords:Sidekicker, Gary Kayye, presentation master
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