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Spartoo Moves Online Advertising Campaigns Onto Marin Software Platform

Leading European Footwear Retailer to Utilize Online Advertising Management Platform for Paid Search Campaigns (February 02, 2012)

LONDON -- (Marketwire) -- 02/02/12 -- Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced that Spartoo has selected their platform to manage paid search campaigns across Europe. Having previously developed tools in-house and benchmarked other online advertising platforms, Spartoo has chosen to work exclusively with Marin Software across all territories.

Spartoo's paid search campaigns come with many complexities as a result of multiple bidding goals across different product ranges and multi-lingual campaigns covering numerous European territories. The advanced and flexible automated bid algorithm of Marin Enterprise edition meant they were the perfect partner to deliver a financial uplift from Spartoo's paid search campaigns. Furthermore, the Marin Software platform is available in multiple languages and currencies, with local support from offices in the UK, France and Germany. Support from Marin's local Client Services team has enabled Spartoo to see improvements in financial performance from the Marin Enterprise platform after only a few weeks.

Jeremie Touchard, Co-Founder at Spartoo, commented: "We put a lot of emphasis on technology as it is core to our business. After attempting to develop our own technology for bid management, and carrying out an extensive benchmark of the online advertising platforms available, we decided to use Marin. It is simply the best platform on the market, and the only one currently offering all the advanced functionality that we need.

"After a few weeks of using Marin, the automated bid algorithm is exceeding our expectations and will certainly be a critical success factor for Spartoo going forward. Additionally, I am delighted with the local support from the Marin team. I wanted to get the most out of Marin as soon as possible, and thanks to their team's skills, attention and training we were able to quickly take advantage of the platform, with it already resulting in a positive impact on Spartoo's business."


Tim Collin, VP Sales EMEA at Marin Software, commented: "Spartoo is a leader in European e-commerce, undergoing sensational growth over the last few years. We're pleased that after carrying out an extensive review of the platforms available on the market, Marin Software came out on top. Their paid search campaigns are very complex by the nature of their business, and they need the advanced and flexible functionality which Marin Software can offer. With over 60 European employees now spread across the UK, France and Germany we're also in a good position to deal with the local market demands that come from working with a major European brand like Spartoo."

About Spartoo.com

  • Founded in France in 2006 by three young entrepreneurs aged less than 25 years old, Spartoo.com is Europe's number one online shoe store. It offers more than 15,000 styles across 500 brands with exceptional service: Free delivery in 6 days guaranteed and free returns for up to 30 days.
  • Spartoo.com is active in 20 countries, including France, United Kingdom, Germany, Spain, Italy, Netherlands.
  • The main shareholders are: A Plus Finance, CM-CIC Capital Privé, the European capital funds Endeavour Vision and the American one Highland Capital Partners.
  • Key Figures:
    • More than 12 million unique visitors monthly throughout Europe
    • 145 employees
    • 2011 Turnover of 100 MEUR
    • E 2010's award winner of the International contest for the Highest Growth
    • Top 10 of Fashion e-commerce -- right behind historical mail-order leaders La Redoute and Les 3 Suisses (Médiamétrie 2011)
    • Top 10 of the Companies with the highest growth in Europe (Mediamomentum.co.uk, 2011)
    • Only French e-commerce company selected to participate in the French Tech Tour in 2011

About Marin Software
Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company's flagship product, addresses the needs of online marketers spending at least £50,000 per month on biddable media. Marin Professional delivers the same power and ease-of-use as Marin Enterprise, through an application designed for marketers spending less than £50,000 per month on paid search. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns for over 1100 customers managing more than £1.5 billion of annualised ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.co.uk

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Media Contact
Dan Wilson
Brands2Life
+44 (0)20 7592 1200


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