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Space Division ?Smoothes Hispanic Audiences

Edits JOHNSON?s Nourishing Milk Lotion spot for Casanova Pendrill (August 27, 2004)

Space Division, a leading creative editorial and design company based in Santa Ana, CA, specializing in creative editorial, graphic design and finishing for commercials, has edited a Spanish language 30-second spot aimed at Hispanic audiences promoting JOHNSONs Nourishing Milk Lotion. The announcement was made by Space Division principal Chris Willoughby, who served as the Editor of the spots.

The spot, entitled ?Pajamas, broke in late July on the major Hispanic TV Networks. Space Divisions client was Interpublic Group of Cos. Casanova Pendrill of Costa Mesa, Ca.

In the spot, a young Hispanic mother is seen drying off her baby girl after her bath, and putting on her pajamas. The mother lovingly rubs JOHNSONs Nourishing Milk Lotion over the babys body. The babys skin is so soft after using the JOHNSONs baby lotion that the mom wants to feel the smoothness over and over. So she zips the babys romper up and then down and then up again.


Production Company: Harpoon Pictures, New York
Director: Elyse Lewin
Exec. Producer: Chester Mayer
DP: Deke Lena
Producer: Jose Alvarez

Where shot: On Location-Altadena, California

Advertising Agency: Casanova Pendrill, Costa Mesa, California
Creative Director: Elias Weinstock
Exec. Producer: Pilar Matallana
Producer: Soledad Ramos
Art Director: Alex Rodriguez
Copywriter: Ken Muench
Account Director: Allen Payano
Account Supervisor: Sandra Ochoa

Editorial Company: Space Division, Santa Ana, California
Editor: Christopher Willloughby
Assistant Editor: Daniel Gonzalez
Exec. Producer: Leah Welsh

Colorist: Jais Lamaire, Bobine Video, Santa Monica, California 
Online Editor: Adam Lobel, Space Division, Santa Ana, California

Audio Post: AZ Los Angeles, Santa Monica, California
Mixer: Alonso Zevallos

About Space Division:
Space Division provides creative editorial, graphic design, and finishing for commercials, as well as special effects and title sequences for music videos, feature films, and television programs. The companys founders recognized a demand in Orange County for creative collaboration from local agencies, clients and post facilities which was not being fulfilled, so they decided to base their operations there.

Currently, Space Divisions clients include such major ad agencies and corporate advertisers as Young & Rubicam, Lincoln/Mercury, Jaguar, Land Rover, Mattel, BBDO, Dodge, Chrysler, Casanova Pendrill, Kohls, Home Depot, Cingular, Olympus, and Kyocera. Historically, the companys principals Chris Willoughby and Leah Welsh have worked on other high profile projects for such important companies as Nike, Sony, Apple, Coca-Cola, Budweiser, Miller, Gatorade, Motorola, Fox Sports, Kelloggs, PBS, Lexus, Ford, Mazda, and Mitsubishi, among them

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Related Keywords:Space Division, Casanova Pendrill, Chris Willoughby, Interpublic Group, Harpoon Pictures, Elyse Lewin, Daniel Gonzalez, Bobine Video,


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