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Space Division ?Kicks Some A** And Takes Some Names

Cuts two new Dodge spots through BBDO Detroit (November 04, 2004)

Space Division, a leading creative editorial and design company based in Santa Ana, CA, specializing in creative editorial, graphic design and finishing for commercials, has edited two new 30-second DODGE spots promoting the Dodge Ram Big Horn truck. The announcement was made by Space Division principal Chris Willoughby, who served as the Editor of the spots. The spots broke in mid-October. Space Divisions client was BBDO Detroit.

The spots, which were shot in Agoura Hills and San Bernadino, CA, are entitled ?Names, and ?Bikers. In ?Names, we see the Big Horn driving across a concrete desert, but the driving is unusually staccato with many starts and stops. As the announcer describes the trucks features, its engine, wheels, style and passenger comfort, the VO says, ?For the past two years, the Big Horn has been Kicking ?A** and Takin Names! The camera then pulls back to reveal that the Big Horn has been writing the names of its competitors on the concrete with its tires.

In ?Bikers, we see the Big Horn ?confront a horde of motorcycle bikers. After a ?showdown, the bikers accept the truck and allow it to park in one of their parking spaces at a local biker joint. The VO says, ?The 2005 Ram Big Horn has just arrived, but it already has a reputation.

About Space Division:
Space Division provides creative editorial, graphic design, and finishing for commercials, as well as special effects and title sequences for music videos, feature films, and television programs. The companys founders recognized a demand in Orange County for creative collaboration from local agencies, clients and post facilities which was not being fulfilled, so they decided to base their operations there.

Currently, Space Divisions clients include such major ad agencies and corporate advertisers as Young & Rubicam, Lincoln/Mercury, Jaguar, Land Rover, Mattel, BBDO, Dodge, Chrysler, Jeep, Casanova Pendrill, Kohls, Home Depot, Cingular, Olympus, and Kyocera. Historically, the companys principals Chris Willoughby and Leah Welsh have worked on other high profile projects for such important companies as Nike, Sony, Apple, Coca-Cola, Budweiser, Miller, Gatorade, Motorola, Fox Sports, Kelloggs, PBS, Lexus, Ford, Mazda, and Mitsubishi, among them.

For more information visit

Production Company: Nydrle, Los Angeles, California
Director: Ed Miller
Exec. Producer: Jeanne Mattiussi
DP: Michael Fitzmaurice
Producer: Will Woollett

Advertising Agency: BBDO Detroit
Creative Director: Ed Miller
Director of Broadcast: Hugh Broder
Exec. Producer: Will Woollett
Art Directors: Ed Miller, Jeremy Flath, Fernando del Rosario
Copywriters: Shawn Wood, Eric Kawaguchi

Editorial Company: Space Division, Santa Ana, California
Editor: Christopher Willloughby
Assistant Editor: Daniel Gonzalez/Paul Alcaraz
Exec. Producer: Leah Welsh

Colorist: Bob Festa-Riot! Santa Monica
Online Editor: Adam Lobel-Space Division, Santa Ana, CA

Visual Effects: Adam Lobel Space Division

Audio Post: Margarita Mix, Santa Monica, CA
Mixer: Jeff Levy

Music Production Company: Admusic, Santa Monica, CA
Composer: John Adair
Producer: Paul Schultz


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Related Keywords:Space Division, Dodge, BBDO Detroit, Chris Willoughby, Leah Welsh, Nydrle, Ed Miller, Jeanne Mattiussi, Michael Fitzmaurice, Will Woollett, Daniel Gonzalez, Paul Alcaraz, Adam Lobel, Bob Festa, Margarita Mix, Admusic,


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