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SourceMedia Introduces New LogoB-to-B Media Company's New Trademark Highlights the Company's Transformation (February 01, 2012)
NEW YORK, NY -- (Marketwire) -- 02/01/12 -- SourceMedia Inc. today introduces the new SourceMedia company logo. The new logo symbolizes the company's emergence as a diversified, digitally-focused media company. It also signifies its commitment to uniting multiple media and business services in support of its markets.
SourceMedia, a portfolio company of alternative asset management firm Investcorp, is a B-to-B media company focused on financial services, insurance, accounting and related technology industries. Its flagship brands include American Banker, The Bond Buyer and Financial Planning.
"Our logo reflects the new digital culture that is emerging at SourceMedia," said Doug Manoni, the company's chief executive officer. "Its introduction is a small but important event that comes at a time when we are achieving new milestones with every day. And it highlights the revitalization the company has undergone over the past two years."
The company's recent achievements include its investment in a new digital strategy and recruitment of a digital operations team; its commitment of expanded resources to marketing services and professional research; and the transformation of its brands' online presence through the progressive introduction of state-of-the-art digital content and social media platforms.
SourceMedia's new trademark icon depicts an array of screen-shaped pixels assembled in the shape of a three-dimensional hub. Simple in form, the logo speaks to the company's core strategic tenets:
- To unite multiple media and business services in support of dynamic market segments
- To serve as a central resource for its audiences by gathering and distributing vital content and services
- To assemble professional communities, both virtual and in-person
- To focus closely on the issues of highest importance to these communities
SourceMedia's previous logo was adopted by the company in February 2005, along with its name, following its acquisition by Investcorp from The Thomson Corporation.
To view the new logo visit, http://bit.ly/SourceMediaLogo
SourceMedia, an Investcorp company, is a business to business media company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional information services -- both print and digital -- industry-standard data applications, in-depth seminars and conferences, and specialized marketing services. www.sourcemedia.com
News Release Contact:
SourceMedia, Human Resources
One State Street Plaza, 27th Floor
New York, NY 10004
Tel. (212) 803-8787
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